Regional Marketing Campaign Lead

TEGNA, Inc.; Tysons (VA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical plans

Dental & Vision coverage

401(k) with company match

Teladoc & Spring Health

PTO & holidays

Job summary

TEGNA Inc. seeks a Marketing Lead to be the primary strategic partner to the Regional Marketing Director, driving marketing execution across Production, Paid Media, Social, CRM and Lifecycle.

You translate strategy into integrated campaign plans, own the campaign calendar and serve as the day-to-day marketing contact for station leadership across the portfolio. The ideal candidate has 5–7 years in marketing or brand strategy, proven ability to lead multi-market campaigns, outstanding

Qualifications

• 5–7 years in marketing, integrated campaign management or brand strategy.
• Proven ability to lead integrated campaigns across multiple markets, channels and stakeholder groups.
• Outstanding written and verbal communications skills; translating complex strategy into clear messages and briefs.
• Strong command of campaign planning, prioritization and project management; experience with monday.com, Asana or similar platforms.

Responsibilities

• Develop the campaign brief for each initiative — translating strategy into an integrated plan with objectives, audience, messages, channel mix and success metrics.
• Own the regional campaign calendar and delivery timeline; ensure campaigns are planned, resourced and launched on time and to spec.
• Lead campaign development and execution across Production, Paid, Social, CRM, Lifecycle and other centralized capabilities.
• Direct Marketing Specialist to initiate campaign setup in monday.com with complete boards, timelines and deliverables.
• Collaborate with Production through the creative development process to ensure on-brand, on-message assets that perform.

Skills

Integrated campaigns

Stakeholder management

Strategic thinking

Communications

Education

Bachelor's degree in marketing, communications, journalism or related field

Tools

monday.com

Asana

Job description

TEGNA Inc. seeks a Marketing Lead to be the primary strategic partner to the Regional Marketing Director, driving marketing execution across Production, Paid Media, Social, CRM and Lifecycle.

You translate strategy into integrated campaign plans, own the campaign calendar and serve as the day-to-day marketing contact for station leadership across the portfolio. The ideal candidate has 5–7 years in marketing or brand strategy, proven ability to lead multi-market campaigns, outstanding