Director of Digital Sales & Market Growth

TEGNA, Inc.; Tysons (VA); On-site; USD 125,000 - 180,000; Full time

Benefits offered by this job

Comprehensive benefits package

401(k) with company match

Teladoc access

Spring Health therapy

PTO + paid holidays

Medical plans (Blue Cross Blue Shield)

Dental and vision coverage

Job summary

TEGNA Inc. is seeking a Director of Digital Sales to lead digital revenue growth and sales strategy across multiple markets.

This leadership role drives performance across more than a dozen local markets, building teams, partnerships with advertisers, and accelerating digital growth while balancing big-picture strategy with hands-on execution. The ideal candidate will have 7+ years in digital ad sales, a track record of meeting revenue goals, and strong collaboration with cross-functional

Qualifications

• 7+ years of digital advertising sales and account management experience, including at least 3 years of sales leadership.
• Proven track record of achieving digital revenue goals and growing accounts.
• Strong understanding of digital advertising solutions including CTV/OTT, programmatic, digital video.
• Ability to recruit, coach, and develop sales teams with accountability.
• Strong strategic thinking and execution, turning objectives into plans.
• Excellent communication, presentation, and relationship-building across markets.
• Experience leading sales across multiple markets and influencing leaders beyond direct reports.
• Experience with CRM platforms, sales forecasting, digital analytics, audience measurement tools.

Responsibilities

• Develop and execute regional digital sales strategies that accelerate new business development, expand the customer base, grow existing accounts, and drive sustainable revenue growth.
• Partner with local market leadership to establish revenue goals, execute sales strategies, and hold teams accountable for achieving results.
• Recruit, coach, and develop high-performing digital sales leaders and sellers, providing leadership and direction through direct and dotted-line reporting relationships.
• Drive adoption of digital sales strategies, tools, and best practices across markets, challenging existing approaches and helping teams adapt to changing customer needs.
• Analyze market performance, competitive trends, and sales activity to identify growth opportunities, improve forecasting, and develop action plans for underperforming markets.
• Build and maintain relationships with key regional and national advertisers, supporting teams in developing integrated advertising solutions that deliver results for clients.
• Partner with digital product, sales operations, and other cross-functional teams to strengthen sales execution, address challenges, and maximize the effectiveness of TEGNA's digital advertising solutions.
• Contribute insights and recommendations that help shape TEGNA's broader digital sales strategy while fostering a culture of collaboration, accountability, and continuous improvement.

Skills

Digital advertising sales

Account management

Sales leadership

Strategic thinking

Communication & relationships

Forecasting & analytics

Tools

Salesforce

WideOrbit

Comscore

Tableau

Job description

TEGNA Inc. is seeking a Director of Digital Sales to lead digital revenue growth and sales strategy across multiple markets.

This leadership role drives performance across more than a dozen local markets, building teams, partnerships with advertisers, and accelerating digital growth while balancing big-picture strategy with hands-on execution. The ideal candidate will have 7+ years in digital ad sales, a track record of meeting revenue goals, and strong collaboration with cross-functional