Strategic Marketing Lead: Multi-Market Campaign Architect

TEGNA, Inc.; Tysons (VA); Presencial; USD 120.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental & vision coverage

401(k) with company match

Teladoc virtual visits

Paid time off (PTO)

9 paid holidays

Descripción de la vacante

TEGNA, Inc. is seeking a Strategic Marketing Lead for Texas to drive marketing execution across centralized capabilities including Production, Paid Media, Social, CRM and Lifecycle. You will translate strategy into integrated campaigns, manage the calendar, and be the day-to-day contact for station leadership across the portfolio.

This role excels at navigating complexity, building stakeholder trust, and leading cross-functional teams across markets. Travel within the portfolio may be required.

Formación

• 5–7 years in marketing or integrated campaigns in media or fast-moving environments.
• Proven ability to lead campaigns across multiple markets, channels and stakeholders.
• Outstanding written and verbal communications; translate strategy into briefs.
• Strong campaign planning, prioritization and PM with monday.com/Asana experience.
• Coordinate paid media, social, CRM, content and other channels toward outcomes.
• Familiarity with audience research, ratings, analytics and performance measures.
• Comfortable in a 24/7 news-driven environment with tight timelines.
• Willing to travel within the portfolio as needed.
• Bachelor's degree or equivalent professional experience.

Responsabilidades

• Develop the campaign brief translating strategy into an integrated plan with objectives, audience, messages, channel mix and success metrics.
• Own the regional campaign calendar and ensure campaigns are planned, resourced and launched on time.
• Lead campaign development across Production, Paid, Social, CRM and Lifecycle teams.
• Coordinate with Marketing Specialist to initiate campaign setup and ensure tasks are complete.
• Collaborate with Production on creative development bringing audience and brand context.
• Maintain on-brand, on-message creative that performs.
• Prioritize and manage a complex portfolio, elevating conflicts to the RMD as needed.
• Serve as day-to-day partner to station leaders, communicating plans and results.

Conocimientos

Integrated campaign leadership

Stakeholder management

Clear written and verbal communication

Campaign planning & project management

Cross-channel coordination

Data-driven decision making

Educación

Bachelor's degree in marketing/communications/journalism

Herramientas

monday.com

Asana

Descripción del empleo

TEGNA, Inc. is seeking a Strategic Marketing Lead for Texas to drive marketing execution across centralized capabilities including Production, Paid Media, Social, CRM and Lifecycle. You will translate strategy into integrated campaigns, manage the calendar, and be the day-to-day contact for station leadership across the portfolio.

This role excels at navigating complexity, building stakeholder trust, and leading cross-functional teams across markets. Travel within the portfolio may be required.