Strategic Marketing Lead, Regional Campaign Architect

TEGNA, Inc.; Texas; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical plan options

Dental and eye care coverage

Fertility, surrogacy and adoption aid

Disability and life insurance

401(k) match

Telehealth doctor visits

Therapy sessions

Paid Time Off

Paid holidays

Job summary

TEGNA Inc. in Texas is seeking a Strategic Marketing Lead to partner with the Regional Marketing Director. You will drive integrated campaigns across Production, Paid Media, Social, CRM and Lifecycle, shaping strategy into actionable plans and timelines.

You will coordinate across stations, manage budgets, and ensure on-brand execution while measuring performance to optimize future initiatives in a fast-paced, 24/7 news environment.

Qualifications

• 5–7 years in marketing, integrated campaign management or brand strategy.
• Proven ability to lead integrated campaigns across multiple markets and channels.
• Outstanding written and verbal communications skills.
• Strong campaign planning, prioritization and project management.
• Familiarity with audience research, ratings, digital analytics and performance measurement.
• Willingness to travel to markets within the portfolio.

Responsibilities

• Develop the campaign brief translating RMD strategy into an integrated plan with objectives, target audiences, key messages, channel mix and success metrics.
• Own the regional campaign calendar and integrated delivery timeline; ensure campaigns are planned, resourced and launched on time.
• Lead campaign development and execution across Production, Paid, Social, CRM, Lifecycle and other capabilities.
• Direct Marketing Specialist to initiate campaign setup in monday.com with complete boards.
• Collaborate with Production through creative development, bringing audience, brand, and business context.
• Maintain on-brand, on-message assets built to perform.
• Drive clarity and prioritization across a portfolio of campaigns; escalate conflicts to the RMD as needed.

Skills

Integrated campaigns

Brand strategy

Stakeholder management

Written and verbal communications

Campaign planning

Project management

monday.com

Asana

Analytics

Market research

Education

Bachelor's degree or equivalent experience

Tools

monday.com

Asana

Job description

TEGNA Inc. in Texas is seeking a Strategic Marketing Lead to partner with the Regional Marketing Director. You will drive integrated campaigns across Production, Paid Media, Social, CRM and Lifecycle, shaping strategy into actionable plans and timelines.

You will coordinate across stations, manage budgets, and ensure on-brand execution while measuring performance to optimize future initiatives in a fast-paced, 24/7 news environment.