Regional Marketing Lead, Campaigns & Partnerships

TEGNA, Inc.; Washington (District of Columbia, MD); Híbrido; USD 120.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical plan options

Dental and eye care coverage

Fertility, surrogacy and adoption aid

Disability and life insurance

401(k) with company match

Teladoc medical appointments

Spring Health therapy sessions

Paid time off and holidays

Descripción de la vacante

TEGNA Inc. is seeking a Marketing Lead to partner with the Regional Marketing Director, driving integrated campaigns across Production, Paid Media, Social, CRM and Lifecycle.

You will own the campaign calendar, translate strategy into action, and lead cross-market and cross-functional teams to deliver on-time, high-impact campaigns. You will manage stakeholder communications, develop briefs, and ensure assets are on-brand, while applying audience data and analytics to improve planning and

Formación

• 5-7 years in marketing, integrated campaign management or brand strategy; media/broadcast or fast-moving content environment preferred.
• Strong ability to lead integrated campaigns across multiple markets, channels and stakeholder groups.
• Outstanding written and verbal communication; translate strategy into stakeholder-ready messaging and briefs.
• Experience with campaign planning, prioritization and project management; familiarity with monday.com, Asana or similar platforms.
• Coordinate across paid media, social, CRM, content and other channels toward shared outcomes.

Responsabilidades

• Develop the campaign brief for each initiative and translate RMD strategy into an integrated plan with objectives, audiences and metrics.
• Own the regional campaign calendar and ensure on-time delivery and adherence to specs.
• Lead campaign development and execution across Production, Paid, Social, CRM, Lifecycle and centralized capabilities.
• Direct the Marketing Specialist to set up campaigns in monday.com with clear timelines and deliverables.
• Collaborate with Production during creative development to align audience, brand and business context.
• Maintain on-brand, on-message assets built to perform; drive prioritization across a complex portfolio.

Conocimientos

Integrated campaigns

Campaign management

Stakeholder management

Communication skills

Project management

Marketing strategy

Educación

Bachelor's degree in marketing, communications or related field

Herramientas

monday.com

Asana

Descripción del empleo

TEGNA Inc. is seeking a Marketing Lead to partner with the Regional Marketing Director, driving integrated campaigns across Production, Paid Media, Social, CRM and Lifecycle.

You will own the campaign calendar, translate strategy into action, and lead cross-market and cross-functional teams to deliver on-time, high-impact campaigns. You will manage stakeholder communications, develop briefs, and ensure assets are on-brand, while applying audience data and analytics to improve planning and