Regional Marketing Director: Growth & Strategy Lead

TEGNA Inc.; Seattle (WA); Presencial; USD 150.000 - 190.000; Tempo integral

Resumo da vaga

TEGNA Inc. seeks a Regional Marketing Director to lead strategy and execution across multiple markets, including Seattle. You will own audience insights, set market plans and direct centralized capabilities (Production, Paid Media, Social, CRM, Lifecycle) to drive growth and business results.

You will manage station leadership relationships, align priorities, and coach a lean regional team. This role requires 8–12 years in marketing leadership, strong stakeholder skills, and a data‑driven

Qualificações

• 8–12 years in marketing leadership or integrated campaigns.
• Ability to set and execute marketing strategy across multiple markets.
• Strong stakeholder leadership with GMs and content leaders.
• Deep understanding of channel ecosystem: Production, Paid Media, Social, CRM, Lifecycle, CTV.
• Analytical and data-driven mindset in media/broadcast context.
• Proven people leader capable of coaching lean teams.

Responsabilidades

• Own audience and market point of view; lead strategic decisions and campaign investments.
• Set the marketing strategy; translate priorities into market plans and centralized investments.
• Synthesize research into strategic insights that sharpen plans and inform enterprise decisions.
• Review briefs and ensure campaigns meet strategy and quality standards before market launch.
• Build and maintain senior station relationships; align on priorities and resource commitments.
• Direct deployment of centralized capabilities across markets and monitor KPIs to optimize spend.
• Manage regional brand marketing budget with the Paid Marketing Director to maximize ROI.
• Identify patterns across the portfolio and feed enterprise strategy with learnings.
• Activate marketing channels in response to breaking news or urgent market needs.

Conhecimentos

Marketing leadership

Integrated campaigns

Stakeholder management

Channel strategy

Analytics

Formação

Bachelor's degree (marketing/communications/journalism)

Ferramentas

Production

Paid Media

Social

CRM

Lifecycle

CTV

Descrição da vaga

TEGNA Inc. seeks a Regional Marketing Director to lead strategy and execution across multiple markets, including Seattle. You will own audience insights, set market plans and direct centralized capabilities (Production, Paid Media, Social, CRM, Lifecycle) to drive growth and business results.

You will manage station leadership relationships, align priorities, and coach a lean regional team. This role requires 8–12 years in marketing leadership, strong stakeholder skills, and a data‑driven