Regional Marketing Director - Data-Driven Multifamily Growth

Axia Residential; Atlanta (GA); In loco; USD 120.000 - 130.000; Tempo pieno

Descrizione del lavoro

Axia Residential, a growing multifamily property management company based in Atlanta, GA, seeks a Regional Director of Marketing to own the marketing strategy across all channels. You will drive traffic, leases, occupancy, and revenue while leading a team and collaborating with regional and onsite teams.

You will leverage AI and automation to improve campaigns, reporting, and lead follow-up, while maintaining brand consistency and strong partner relationships.

Competenze

• 5–8+ years of progressive marketing experience, preferably in multifamily, residential real estate, hospitality, or another multi-location consumer business.

Mansioni

• Own marketing strategy across paid search, paid social, SEO, local search, social media, and digital channels.
• Analyze traffic, leads, occupancy, revenue, and reputation; translate data into actionable recommendations for leadership.
• Manage marketing budgets and third-party partners to drive measurable results.
• Lead branding, photography direction, and property marketing content across platforms.
• Develop weekly/monthly reports to tell the story behind the numbers and drive improvements.
• Collaborate with regional and onsite teams to optimize lead management and conversion.

Conoscenze

Marketing leadership

Digital advertising

Data-driven decision making

Agency/vendor management

Communication & presentation

AI adoption & automation

Renter behavior knowledge

Leasing funnel optimization

Travel flexibility

Brand strategy

Strumenti

Google Analytics

CRM/Leads systems

Entrata

Elise AI

Soci

Street Digital

Canva

Descrizione del lavoro

Axia Residential, a growing multifamily property management company based in Atlanta, GA, seeks a Regional Director of Marketing to own the marketing strategy across all channels. You will drive traffic, leases, occupancy, and revenue while leading a team and collaborating with regional and onsite teams.

You will leverage AI and automation to improve campaigns, reporting, and lead follow-up, while maintaining brand consistency and strong partner relationships.