Regional Independent Living Sales Leader

lifespacecommunities; Chicago (IL); On-site; USD 152,000 - 221,000; Full time

Benefits offered by this job

Short-Term Incentive Plan

Special 2026 Incentive

Job summary

Lifespace Communities is seeking a Director, Regional Independent Living Sales to lead multi-site sales strategy and team performance. This leadership role drives occupancy and revenue growth across communities, coaching Community Sales Directors and sales teams, and partnering with Operations, Finance and Marketing to optimize pricing and forecasting.

The role requires deep experience in CCRC/Life Plan Community sales, proven ability to scale teams, and a track record of improving performance

Qualifications

• 10+ years of progressive sales leadership experience within CCRC/Life Plan Communities.
• Proven regional or multi-site sales leadership experience.
• Demonstrated success driving occupancy and revenue growth across multiple communities.
• Significant experience coaching and developing Community Sales Directors and high-performing sales teams.
• Strong knowledge of CCRC/Life Plan Community sales with Type A and Type B contracts preferred.
• Expertise in consultative selling, pipeline management and closing strategies.
• Financial acumen including occupancy planning, pricing strategies and forecasting.

Responsibilities

• Develop and execute regional and community-specific strategies that drive occupancy, revenue, net move-ins and waitlist growth.
• Coach, mentor and develop Community Sales Directors and sales teams to achieve performance goals.
• Strengthen sales fundamentals including speed-to-lead, pipeline management, inquiry management, tour quality, follow-up and closing effectiveness.
• Champion prospect-centered, relationship-based selling that supports the decision journey.
• Lead regular business reviews using CRM analytics, conversion metrics, forecasting and dashboards.
• Provide leadership during transitions, occupancy recovery, redevelopment or expansion.
• Collaborate with Operations, Finance and Marketing on pricing, inventory, occupancy planning and lead generation.
• Identify performance gaps and develop targeted coaching and improvement plans.
• Build leadership pipeline by identifying, developing and retaining top sales talent.

Skills

Regional multi-site sales leadership

Coaching Community Sales Directors

Sales strategy execution

CRM analytics & forecasting

Occupancy and revenue growth

Team development & leadership

Pricing and occupancy planning

Education

Bachelor's degree in Business/Marketing/Sales

Master's degree preferred

Tools

CRM software

Job description

Lifespace Communities is seeking a Director, Regional Independent Living Sales to lead multi-site sales strategy and team performance. This leadership role drives occupancy and revenue growth across communities, coaching Community Sales Directors and sales teams, and partnering with Operations, Finance and Marketing to optimize pricing and forecasting.

The role requires deep experience in CCRC/Life Plan Community sales, proven ability to scale teams, and a track record of improving performance