Director Regional Independent Living Sales

lifespacecommunities; Chicago (IL); On-site; USD 152,000 - 221,000; Full time

Benefits offered by this job

Short-Term Incentive Plan

Special 2026 Incentive

Job summary

Lifespace Communities is seeking a Director, Regional Independent Living Sales to lead multi-site sales strategy and team performance. This leadership role drives occupancy and revenue growth across communities, coaching Community Sales Directors and sales teams, and partnering with Operations, Finance and Marketing to optimize pricing and forecasting.

The role requires deep experience in CCRC/Life Plan Community sales, proven ability to scale teams, and a track record of improving performance

Qualifications

• 10+ years of progressive sales leadership experience within CCRC/Life Plan Communities.
• Proven regional or multi-site sales leadership experience.
• Demonstrated success driving occupancy and revenue growth across multiple communities.
• Significant experience coaching and developing Community Sales Directors and high-performing sales teams.
• Strong knowledge of CCRC/Life Plan Community sales with Type A and Type B contracts preferred.
• Expertise in consultative selling, pipeline management and closing strategies.
• Financial acumen including occupancy planning, pricing strategies and forecasting.

Responsibilities

• Develop and execute regional and community-specific strategies that drive occupancy, revenue, net move-ins and waitlist growth.
• Coach, mentor and develop Community Sales Directors and sales teams to achieve performance goals.
• Strengthen sales fundamentals including speed-to-lead, pipeline management, inquiry management, tour quality, follow-up and closing effectiveness.
• Champion prospect-centered, relationship-based selling that supports the decision journey.
• Lead regular business reviews using CRM analytics, conversion metrics, forecasting and dashboards.
• Provide leadership during transitions, occupancy recovery, redevelopment or expansion.
• Collaborate with Operations, Finance and Marketing on pricing, inventory, occupancy planning and lead generation.
• Identify performance gaps and develop targeted coaching and improvement plans.
• Build leadership pipeline by identifying, developing and retaining top sales talent.

Skills

Regional multi-site sales leadership

Coaching Community Sales Directors

Sales strategy execution

CRM analytics & forecasting

Occupancy and revenue growth

Team development & leadership

Pricing and occupancy planning

Education

Bachelor's degree in Business/Marketing/Sales

Master's degree preferred

Tools

CRM software

Job description

Community: Texas Support Center Address: 3501 Olympus Boulevard Dallas, Texas 75019 Pay Range $152,200.00-$220,700.00+ Annual

Lead the strategy. Develop exceptional sales teams. Drive occupancy and be rewarded for the results you deliver.

Lifespace Communities is looking for an accomplished Director, Regional Independent Living Sales who knows how to turn strategy into results, and knows that the best regional sales leaders achieve those results by building exceptional teams.

This is not an individual contributor role. We're looking for a proven multi-site senior living sales leader who thrives in the field: coaching Community Sales Directors and Sales Counselors, strengthening sales execution, partnering with Operations, and creating the strategies that drive occupancy and revenue growth.

If you've built your career in CCRC/Life Plan Community sales, understand the complexity of the senior living decision journey, and have a track record of improving performance across multiple communities, this is an opportunity to make an impact at scale.

Significant 2026 Earning Opportunity

• Short-Term Incentive Plan: 20% of base salary potential, paid annually
• Special 2026 Incentive: $125,000 at 100% achievement of the region's annual entrance fee goal, with additional earning potential for exceeding goal

For a sales leader who knows how to build teams and deliver results, this is an opportunity to make a significant impact and have your compensation reflect that success.

What You'll Lead

• Develop and execute regional and community-specific strategies that drive occupancy, revenue, net move-ins and waitlist growth
• Coach, mentor and develop Community Sales Directors and sales teams to consistently achieve performance goals
• Strengthen sales fundamentals including speed-to-lead, pipeline management, inquiry management, tour quality, follow-up and closing effectiveness
• Champion prospect-centered, relationship-based selling that uncovers emotional motivators, builds trust and helps prospects confidently move through the decision journey
• Lead regular business reviews using CRM analytics, conversion metrics, forecasting and performance dashboards
• Step into communities requiring additional leadership during transitions, occupancy recovery initiatives, redevelopment or expansion
• Partner with Operations and Finance on pricing, inventory, forecasting and occupancy planning
• Collaborate with Marketing to strengthen lead generation, referral development and market positioning
• Identify performance gaps quickly and develop targeted coaching and performance improvement strategies
• Build a strong leadership pipeline by identifying, developing and retaining exceptional sales talent

What You'll Bring

• 10+ years of progressive sales leadership experience within CCRC/Life Plan Communities
• Proven regional or multi-site sales leadership experience
• Demonstrated success driving occupancy and revenue growth across multiple communities
• Significant experience coaching and developing Community Sales Directors and high-performing sales teams
• Strong knowledge of CCRC/Life Plan Community sales, with Type A and Type B contract experience strongly preferred
• Expertise in consultative and prospect-centered selling, pipeline management and closing strategies
• Strong financial and business acumen, including experience with occupancy planning, pricing strategies and forecasting
• Experience leveraging CRM data and sales analytics to improve performance
• Bachelor's degree in Business, Marketing, Sales or a related field; master's degree preferred

If you're an experienced CCRC/Life Plan sales leader ready to lead at a regional level, develop exceptional teams and drive measurable growth, we'd like to hear from you.

COMPANY OVERVIEW:

Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasti