Regional Growth Marketing Manager

HomeTown Services; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k Plan

Paid Holidays

PTO

Disability Insurance

Life Insurance

Job summary

HomeTown Services is seeking a Regional Marketing Manager to drive scaled marketing solutions across Web, CRM, Digital Marketing, and Memberships. You will support the CMO and senior leaders in strategy and lead generation initiatives, leveraging data to optimize campaigns and improve ROI.

The role emphasizes collaboration with agencies, field teams, and call centers to maximize channel effectiveness. Ideal candidates have a track record in direct-to-customer lead generation and strong

Qualifications

• Bachelor's degree in marketing, advertising, business, or related field.
• Proven experience in marketing, preferably in a similar role or industry.
• Strong understanding of traditional and digital marketing channels and best practices.
• Exceptional creative and strategic thinking abilities.
• Excellent project management and organizational skills.
• Proficiency in graphic design software and marketing tools (e.g., Adobe Creative Suite).
• Ability to work under pressure and meet deadlines.
• Strong analytical and problem solving capabilities.

Responsibilities

• Develop and execute comprehensive marketing campaigns that align with objectives, audience, and budget.
• Collaborate with agency partners to plan and execute a media channel plan offline and online.
• Manage and continually evaluate agencies against defined metrics.
• Manage and optimize print advertising campaigns including newspaper ads, magazines, brochures, and direct mail.
• Manage and optimize digital spend including SEM and SEO.
• Develop creative materials to fulfill the media plan that align with brand positioning.
• Partner with field marketing teams to design, execute, and optimize email campaigns.
• Develop local marketing strategies and track ROI.
• Analyze campaign performance and adjust based on KPIs and data insights.
• Maintain consistent brand messaging across teams and vendors.

Skills

Marketing strategy

Lead generation

Campaign management

Analytics

Cross-functional teamwork

Education

Bachelor's degree in marketing, advertising, business, or related field

Tools

Adobe Creative Suite

Job description

HomeTown Services is seeking a Regional Marketing Manager to drive scaled marketing solutions across Web, CRM, Digital Marketing, and Memberships. You will support the CMO and senior leaders in strategy and lead generation initiatives, leveraging data to optimize campaigns and improve ROI.

The role emphasizes collaboration with agencies, field teams, and call centers to maximize channel effectiveness. Ideal candidates have a track record in direct-to-customer lead generation and strong