Remote Growth Marketing Specialist for Multi-Location Impact

Civitas Senior Living; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Civitas Senior Living is seeking a hands-on Digital Marketing & Growth Specialist to drive qualified inquiries, visits, deposits, move-ins, and occupancy across our portfolio of communities. You will manage the full digital marketing funnel—from paid advertising to website performance, lead nurturing, and attribution.

The ideal candidate translates data into actionable insights, works directly in ad platforms, CRM, analytics, and marketing automation, and collaborates with Sales and Operations

Qualifications

• Three to five or more years of hands-on digital or performance marketing experience.
• Demonstrated experience personally managing paid advertising campaigns.
• Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and digital reporting platforms.
• Experience with SEO, landing-page optimization, email marketing, CRM systems, and marketing automation.
• Ability to analyze data and translate performance results into clear, actionable recommendations.
• Experience managing advertising budgets and optimizing campaigns based on lead quality, revenue, and profitability.
• Strong written and verbal communication skills.
• Ability to manage multiple communities, locations, brands, or business lines.
• Highly organized, resourceful, accountable, and comfortable working in a fast-moving environment.
• Experience directing designers, developers, agencies, or content creators.
• Experience using AI tools for content development, campaign optimization, lead response, personalization, reporting, and workflow automation.

Responsibilities

• Build, launch, manage, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms.
• Monitor campaign performance, lead quality, cost per inquiry, conversion rates, move-ins, revenue, and return on advertising spend.
• Manage paid search strategy, including keyword targeting, audience segmentation, budgets, bidding, and campaign structure.
• Develop and optimize landing pages, forms, calls to action, and digital conversion paths.
• Support website management, SEO, local search visibility, and ongoing content optimization.
• Create and manage email marketing, lead-nurture, remarketing, and re-engagement campaigns.
• Partner with Sales and Operations to improve speed to lead, inquiry follow-up, CRM utilization, and funnel conversion.
• Analyze performance across inquiries, visits, deposits, move-ins, occupancy, and revenue.
• Develop creative briefs and provide direction to designers, developers, videographers, agencies, and content creators.
• Test advertising messages, audience strategies, creative concepts, offers, and landing pages.
• Build dashboards and reports that clearly communicate results, opportunities, and recommended actions.
• Improve campaign attribution, call tracking, and the connection between marketing activity and occupancy results.
• Identify emerging digital trends, platforms, and technologies that can improve performance and efficiency.
• Use AI tools to improve campaign analysis, content creation, lead response, personalization, reporting, and workflow automation.
• Manage multiple communities, campaigns, priorities, and deadlines with a strong sense of ownership.

Skills

Hands-on digital marketing

Paid advertising

Data analysis

CRM usage

Marketing automation

SEO

Content marketing

Budget management

Communication

AI in marketing

Education

Bachelor’s degree or equivalent

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

CRM platforms

WordPress

Job description

Civitas Senior Living is seeking a hands-on Digital Marketing & Growth Specialist to drive qualified inquiries, visits, deposits, move-ins, and occupancy across our portfolio of communities. You will manage the full digital marketing funnel—from paid advertising to website performance, lead nurturing, and attribution.

The ideal candidate translates data into actionable insights, works directly in ad platforms, CRM, analytics, and marketing automation, and collaborates with Sales and Operations