Regional Growth Director, Healthcare Business Development

Cantex Continuing Care Network; Carrollton (TX); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive Wages

401k with match

Medical, Dental, Vision & Supplemental

Vacation, Sick, Personal Holiday &Paid

Short-Term Disability

Life Insurance

Tuition & CEU Reimbursement

Rewards & Recognition Program

Job summary

The Regional Director of Business Development at Cantex Continuing Care Network leads regional sales, marketing, and relationship-building initiatives to drive census growth across multiple communities in the Texas area. You will partner with operational leaders to optimize referrals and expand market presence while developing talent across the region.

Responsibilities include designing strategies, overseeing campaigns, training teams, and analyzing market data to identify opportunities and

Qualifications

• 3+ years of sales leadership in a multi-facility long-term care setting.
• 5+ years of implementing successful business development strategies across multiple market types.
• Some college education in a marketing-related field.
• Thorough understanding of the long-term care market and referral sources, including acute care markets.
• Demonstrated success training and developing internal and external business development professionals.
• Proven history of achieving or exceeding census growth goals.
• Ability to identify market trends, growth opportunities, and community needs.
• Excellent communication, presentation, organizational, and relationship-building skills.

Responsibilities

• Lead the development, management, and implementation of regional sales and marketing strategies.
• Partner with business development teams to achieve census growth objectives and maintain desired payer and service mix.
• Spearhead business development initiatives that support market share growth and strategic expansion efforts.
• Develop and maintain strategic relationships with referral sources, healthcare providers, physician practices, and acute care organizations.
• Analyze demographic and market data to identify opportunities and strengthen business development strategies.
• Evaluate marketing collateral, advertising materials, and digital marketing resources to ensure relevance and effectiveness.
• Assist with the development of advertising campaigns, public relations activities, community outreach efforts, and referral development programs.
• Support recruitment, onboarding, training, coaching, and development of local business development personnel.
• Conduct classroom and field-based sales training for internal and external business development teams.
• Monitor lead tracking systems, evaluate conversion metrics, and utilize reporting data to improve sales performance.
• Collaborate with community leadership to develop and sustain effective community outreach programs.
• Conduct routine visits with referral partners and providers to identify opportunities for new patient referrals and service growth.

Skills

Sales leadership

Market knowledge

Communication

Relationship building

Training & coaching

Education

Some college education (marketing-related)

Tools

Microsoft Office

Job description

The Regional Director of Business Development at Cantex Continuing Care Network leads regional sales, marketing, and relationship-building initiatives to drive census growth across multiple communities in the Texas area. You will partner with operational leaders to optimize referrals and expand market presence while developing talent across the region.

Responsibilities include designing strategies, overseeing campaigns, training teams, and analyzing market data to identify opportunities and