Strategic Key Account Growth Lead — Regional Grocery

Sigma; Los Angeles (CA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

And more......

Job summary

Sigma Foods in Los Angeles is seeking an experienced sales professional to drive new account acquisitions and scale distribution with regional mainstream grocery and specialty retailers.

The role requires building pipelines, negotiating terms, and leading field teams to execute store-level plans, sampling, and merchandising. Strong analytical and relationship skills are essential for success.

Qualifications

• Four years of CPG food sales experience with a focus on new business development within regional mainstream grocery and specialty retail.

Responsibilities

• Execute against a whitespace map prioritizing underrepresented accounts in regional grocery landscape.
• Identify new business opportunities and assess product-market fit for target accounts by evaluating shopper demographics, store format, category dynamics, and competitive landscape.
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners.
• Build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up.
• Manage the post-launch incubation period by driving velocity, expanding assortment and distribution, and establishing promotional cadence.
• Refine go-to-market strategies based on sales data, shopper feedback, and market performance.
• Develop store-level execution playbooks covering shelf standards, display priorities, and sampling protocols.
• Monitor competitive activity and shelf conditions to identify threats and opportunities.
• Build, train, and manage store-level field teams responsible for merchandising, sampling, and in-store sales activity.
• Build and maintain relationships with regional buying teams, category managers, and store-level decision makers.
• Partner with broker and distributor networks to accelerate new account activation.
• Maintain pipeline, account tracking, and territory performance reporting.
• Track field team performance using store-level data and retail audits.
• Contribute to quarterly business planning, forecasting, trade investment alignment, and new account revenue projections.

Skills

Relationship building

Negotiation

Pipeline management

CRM experience

Forecasting

Communication

Closing skills

Independent work

Team collaboration

Education

Bachelor's degree in Business or related field

Tools

CRM software

Job description

Sigma Foods in Los Angeles is seeking an experienced sales professional to drive new account acquisitions and scale distribution with regional mainstream grocery and specialty retailers.

The role requires building pipelines, negotiating terms, and leading field teams to execute store-level plans, sampling, and merchandising. Strong analytical and relationship skills are essential for success.