Key Account Growth Manager - Regional CPG Sales

Sigma; Sacramento (CA); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma is seeking a high-impact sales professional to drive new account development across regional mainstream grocery and specialty chains in California. You will identify opportunities, assess product-market fit, and build sustained partnerships to accelerate sell-in and distribution.

In this role, you will manage a structured pipeline from outreach through first shipment, coordinate with brokers, and lead field teams to ensure execution and velocity.

Qualifications

• Four years of CPG food sales experience with a focus on new business development within regional mainstream grocery and specialty retail.
• Bachelor's degree in Business, Marketing, Sales, or a related field preferred.
• Established relationships with regional buyers and category managers are a plus.

Responsibilities

• Execute against a defined whitespace map prioritizing underrepresented accounts within regional mainstream grocery and specialty chain landscape.
• Identify new business opportunities and assess product-market fit for target accounts.
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners.
• Build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up.
• Monitor competitive activity and shelf conditions to identify threats and opportunities.

Skills

New business development

Negotiation

Pipeline management

CRM proficiency

Data interpretation

Communication

Team collaboration

Education

Bachelor's degree in Business/Marketing/Sales

Tools

CRM systems

Excel

Syndicated data tools (IRI/Circana, Nielsen)

Job description

Sigma is seeking a high-impact sales professional to drive new account development across regional mainstream grocery and specialty chains in California. You will identify opportunities, assess product-market fit, and build sustained partnerships to accelerate sell-in and distribution.

In this role, you will manage a structured pipeline from outreach through first shipment, coordinate with brokers, and lead field teams to ensure execution and velocity.