Senior Field Marketing Manager

Jobtailor; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a data-driven regional marketing leader to own and execute ABM and demand-generation programs across allocated sales pods in enterprise software. You will implement events, digital campaigns, and field enablement to accelerate pipeline.

Collaborate with field sales, channel, customer success, and BDR teams; manage budgets; track KPIs; travel up to 30%; and continuously optimize messaging with tools like 6sense, ZoomInfo, and Salesforce.

Qualifications

• 7+ years of B2B marketing within field or regional marketing in enterprise software or high-tech.
• Proven track record in modern marketing practices, demand generation, pipeline acceleration, and ABM.
• Extensive event management experience spanning hosted events, third-party conferences, and virtual/hybrid formats.
• Hands-on experience with Salesforce and business intelligence platforms.

Responsibilities

• Develop and own a data-driven regional marketing strategy across assigned sales pods.
• Execute account-based marketing and demand generation programs including events and nurture campaigns.
• Partner with field sales, channel sales, customer success, and BDR teams on programs and lead follow-up.

Skills

B2B marketing experience

Demand generation

Account-based marketing

Event management

Salesforce experience

BI tools

Education

Bachelor's degree in Marketing

Tools

Salesforce

6sense

ZoomInfo

Job description

• Develop and own a data-driven regional marketing strategy across assigned sales pods
• Execute account-based marketing and demand generation programs, including events, executive briefings, conferences, tradeshows, webcasts, telemarketing, sales enablement, and nurture campaigns
• Partner with field sales, channel sales, customer success, and BDR teams on programs, messaging, lead follow-up, and marketing-to-sales handoffs
• Educate sales teams on marketing strategy, campaign themes, and available tactical deliverables
• Collaborate with Partner Marketing to scale local tactics and align regional coverage and messaging
• Manage relevant components of the AMS marketing budget and calendar
• Ensure programs are tracked, measured, and managed against SLAs and KPIs
• Analyze performance data and refine strategy across the funnel
• Use segmentation and prioritization with 6sense, ZoomInfo, Salesforce, and other data sources
• Improve qualified-lead-to-opportunity conversion through messaging, tools, processes, and best practices
• Lead quarterly marketing performance business reviews within assigned sales pods

Requirements

• 7+ years of B2B marketing experience within field or regional marketing in enterprise software or high-tech
• Proven track record in modern marketing practices, demand generation, pipeline acceleration, and account-based marketing
• Extensive event management experience spanning hosted events, third-party conferences, executive programs, and virtual/hybrid formats
• Hands-on experience with Salesforce and business intelligence platforms
• Deep understanding of sales methodology, pipeline mechanics, and how marketing investments translate to bookings and revenue
• Strong project and program management skills, with experience leading demand generation efforts across distributed, cross-functional stakeholders
• Excellent written, verbal, and presentation communication skills
• Proven ability to build relationships across sales, business development, customer success, and marketing
• Comfortable adopting and experimenting with emerging AI tools
• Bachelor's degree in Marketing or a related field
• Ability to travel approximately 30%
• Applicants must be authorized to work in the U.S. without current or future sponsorship
• Candidates must not be listed on government restricted party lists and must certify employment would not violate sanctions or export control regulations

Core Competencies

Demonstrates expertise in developing and executing data-driven regional marketing strategies, with a strong focus on demand generation and account-based marketing. Proficient in managing marketing budgets, analyzing performance data, and collaborating with cross-functional teams to drive pipeline acceleration and revenue growth.