Regional Field Marketing Coach for Emerging Markets

SONIC Drive-In; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Inspire is seeking a Regional Marketing Manager to partner with Dunkin' franchisees in designated regions, acting as the local marketing coach and expert on regional dynamics. This role focuses on translating national plans into local strategies and supporting market moments with high-touch field presence.

The ideal candidate will have 3+ years in marketing or promotions, with franchisee experience and strong communication, analytics, and project management skills. Up to 60% travel is expected.

Qualifications

• Local store marketing experience or familiarity with franchisee models.
• Strong written and verbal communication and presentation skills.
• Experience in marketing or promotional agencies, brand management, or restaurant operations is desirable.

Responsibilities

• Build strong relationships with franchisees, serve as their local marketing coach.
• Be the expert on regional/local dynamics, strengths, and opportunities for the Dunkin' business.
• Identify shifts in local business that warrant support from marketing or XF team.
• Maintain strong franchisee relationships with marketing leadership in designated region/territory; spend time in the field.
• Support key market moments including marketing program execution, PR, and local store level support.
• Attend franchisee meetings and assist in preparing meeting materials and presentations.
• Champion Local Store Marketing tools and drive annual LSM plans with franchisees.
• Collaborate with regional media opportunities and PR agencies to support national plans.

Skills

Local market dynamics

Franchisee relationship management

Cross-functional collaboration

Communication & presentations

Analytical & organizational skills

Education

Bachelor degree in Business, Marketing, Operations, Hospitality or related field

Job description

Inspire is seeking a Regional Marketing Manager to partner with Dunkin' franchisees in designated regions, acting as the local marketing coach and expert on regional dynamics. This role focuses on translating national plans into local strategies and supporting market moments with high-touch field presence.

The ideal candidate will have 3+ years in marketing or promotions, with franchisee experience and strong communication, analytics, and project management skills. Up to 60% travel is expected.