Regional Community Marketing Manager | Hybrid Field-Based

Southern Orthodontic Partners; Tampa (FL); Hybrid; USD 63,000 - 77,000; Full time

Job summary

Southern Orthodontic Partners is seeking a Regional Community Marketing Manager to drive local engagement across multiple practices. You will build partnerships, plan events, create authentic social media content, and collaborate with doctors and regional leaders to grow patient opportunities.

You’ll capture stories and visuals from community events, manage local campaigns, and align efforts with brand guidelines.

Qualifications

• 3+ years of experience in field, local, community, or multi-location marketing.
• Experience building community partnerships and coordinating events or sponsorships.
• Hands-on experience creating social media content, including photography and short-form video.
• Strong relationship-building, communication, and project management skills.
• Familiarity with CRM platforms, social media publishing tools, and reporting dashboards.
• Experience in healthcare, dental, orthodontic, or multi-location consumer marketing is a plus.

Responsibilities

• Build Local Connections: Develop relationships with schools, youth organizations, athletic programs, local businesses, and community partners to increase brand awareness and generate new patient opportunities.
• Bring Marketing Ideas to Life: Plan and execute local events, sponsorships, promotions, and referral initiatives that support practice growth.
• Create Engaging Content: Develop, capture, and publish local social media content in alignment with approved content calendars and brand guidelines, highlighting doctors, teams, educational topics, community involvement, and practice milestones.
• Bring Local Stories to Life: Capture photography and short-form videos during practice visits and community events, and promote local partnerships, events, and initiatives across social media and other marketing channels while following patient privacy and consent requirements.
• Drive Patient Growth: Partner with practice teams to strengthen Friends & Family referral programs and connect local marketing efforts to new patient opportunities.
• Own Your Marketing Strategy: Develop regional marketing plans, coordinate activities across multiple locations, and prioritize opportunities based on practice needs and growth potential.
• Manage Budgets and Results: Oversee local marketing spend, track performance, and use insights to identify what’s working and where to invest next.
• Collaborate and Innovate: Partner with Marketing and Operations to execute campaigns, share successful ideas, and continuously improve the local patient experience.

Skills

Community partnerships

Event coordination

Social media content creation

Photography & video

Relationship-building

Project management

Data-driven decisions

CRM familiarity

Budget management

Collaboration across teams

Tools

CRM platforms

Social media publishing tools

Reporting dashboards

Job description

Southern Orthodontic Partners is seeking a Regional Community Marketing Manager to drive local engagement across multiple practices. You will build partnerships, plan events, create authentic social media content, and collaborate with doctors and regional leaders to grow patient opportunities.

You’ll capture stories and visuals from community events, manage local campaigns, and align efforts with brand guidelines.