Regional Manager, Sales & Marketing

Smile Doctors; Michigan; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) plan

Paid time off

Paid holidays

Braces discounts

Job summary

Smile Doctors in Michigan is seeking a Regional Manager, Sales & Marketing to lead referral growth and regional branding across multiple clinics. You will design regional sales and marketing strategies and mentor Community Relations Representatives.

Collaborate with marketing and operations to align local initiatives with corporate goals, analyze market trends, and manage the regional budget. You will travel to clinics and events to coach staff and drive measurable performance.

Qualifications

• High School Diploma or equivalent required.
• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Three (3) years of experience in multi-location sales and marketing management required.
• Healthcare or service industries experience preferred.

Responsibilities

• Develop regional sales and marketing strategies to drive referrals, patient exams, and net production revenue for our clinics.
• Collaborate with marketing and operations teams to align local initiatives with overall organizational objectives.
• Analyze market trends, identify opportunities, and adjust strategies to stay competitive in the regional market.
• Develop and manage the regional marketing budget, ensuring responsible spending and return on investment.
• Establish and maintain relationships with local dentists, healthcare professionals, and community organizations.
• Support Community Relations Representatives in creating and executing referral-building initiatives.
• Plan and execute local events such as health fairs, school programs, and joint community initiatives.
• Leverage CRM data to track regional performance trends and provide data-driven coaching to Community Relations Representatives.
• Monitor and evaluate team performance using KPIs like referrals, exams, and net production revenue.
• Provide regular reports and insights to senior leadership on regional sales and marketing performance.
• Conduct regular onsite visits at clinics or events to shadow and mentor Community Relations Representatives.

Skills

Leadership

Communication

Strategic planning

Budgeting

CRM

Team management

Education

High School Diploma or equivalent

Bachelor's degree in Marketing/Business

Tools

CRM software

Office Suite

Job description

Looking for a position that makes you smile? We're seeking a Regional Manager, Sales & Marketing to join our growing team. The Regional Manager, Sales & Marketing is responsible for driving referral growth, building strategic partnerships, and aligning regional marketing strategies with organizational objectives to achieve business growth. This position oversees a team of Community Relations Representatives across multiple locations.

How you’ll make us better:

• Develop regional sales and marketing strategies to drive referrals, patient exams, and net production revenue for our clinics
• Collaborate with marketing and operations teams to align local initiatives with overall organizational objectives
• Analyze market trends, identify opportunities, and adjust strategies to stay competitive in the regional market
• Develop and manage the regional marketing budget, ensuring responsible spending and return on investment
• Establish and maintain strong relationships with key stakeholders, including local dentists, healthcare professionals, and community organizations
• Support Community Relations Representatives in creating and executing referral-building initiatives to expand the regional network of referring partners
• Guide and support Community Relations Representatives in planning and executing local events, such as health fairs, school programs, and joint community initiatives.
• Ensure successful grand openings and special promotional activities across all locations
• Leverage CRM data to track regional performance trends, identify opportunities for growth, and provide data-driven coaching to Community Relations Representatives
• Monitor and evaluate team performance of using key performance indicators such as new patient referrals, new patient exams, and clinic net production revenue
• Provide regular reports and insights to senior leadership on regional sales and marketing performance
• Conduct regular onsite visits at clinics or events to shadow and mentor Community Relations Representatives

Your special skills:

• Strong written and oral communication skills
• Strong analytical and problem-solving skills
• Strong organizational, project management, and budgeting skills
• Strong leadership and team management skills

Prerequisites for success:

• High School Diploma or equivalent required; Bachelor's Degree in Marketing, Business Administration, or related field preferred
• External: Three (3) years of experience in multi-location sales and marketing management required; healthcare or service industries preferred
• Internal: One (1) year of experience in Community Relations Representative role with Smile Doctors of affiliated practice
• Strong knowledge of sales and marketing strategies from planning to execution
• Intermediate knowledge of sales or business management software
• Intermediate knowledge of Microsoft Office products and applications

We saved the best for last. In exchange for the dynamic contribution you'll bring to our team, we offer:

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

Why Smile Doctors?

As the nation's leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on what they do best - driving extraordinary treatment outcomes and providing patients with an unmatched experience. With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry and produced an ever-expanding need for top talent as we continue our unprecedented trajectory. To us, there's no such thing as "top of our game." We're always climbing higher - together. And as our business grows, there's plenty of room for our team to grow their careers, too. Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles. This is the perfect opportunity to grow with an expanding organization!

Smile Doctors' mission is to create confident smiles that inspire the best in patients, each other, and the communities they serve.

Smile Doctors is the largest ortho-focused dental support organization (OSO) in the U.S. As the fastest-growing network of leading orthodontists with more than 560 convenient locations in 36 states, Smile Doctors has a rich history of developing and growing affiliated practices by providing tools and technology that allow orthodontists to focus entirely on patient care. Smile Doctors is the largest network of Diamond Plus Invisalign providers and its affiliated orthodontists are proud members of the American Association of Orthodontists, American Dental Association, and host for the Lecture Center for Orthodontic Excellence.