Regional Marketing Director

Specialty1 Partners; United States; On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

15% annual metric bonus

BCBS medical & dental insurance

VSP vision coverage

Complimentary life insurance

Short-term & long-term disability

Pet insurance

401(k) plan with match

HSA/FSA account access

Identity theft protection

Legal services package

Paid time off

Job summary

Specialty1 Partners, a leading non-clinical support organization for dental practices, is seeking a Regional Marketing Director responsible for localized marketing strategies to enhance patient growth and brand visibility. This position requires a Bachelor's degree in Marketing or related field and at least 5 years of progressive marketing experience, with a strong emphasis on relationship-based strategies. The role includes overseeing marketing campaigns, analyzing data, and collaborating with the operations team. The salary range is $80,000–$100,000 USD.

Qualifications

• 5+ years of progressive marketing experience, including 3+ years in a multi-location, healthcare, or DSO environment.
• Proven experience developing and executing localized marketing strategies.
• Excellent collaboration and communication skills with cross-functional stakeholders.

Responsibilities

• Develop and implement region-specific practice marketing plans.
• Manage area marketing specialists and practice marketing specialists.
• Analyze marketing performance data and KPIs.

Skills

Data analysis

Relationship marketing

Collaboration

Communication

Marketing strategy

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

Meta Business Suite

CRM/EMR systems

Analytics tools

Job description

Overview

The Regional Marketing Director is responsible for leading and executing localized marketing strategies that drive patient growth, brand visibility, and revenue performance across a defined region of dental practices. Working closely with operations, practice teams, and the centralized marketing department, this role ensures marketing initiatives align with business goals, community demographics, and the unique needs of each practice within the region.

Primary Responsibilities

• Develop and implement region‑specific practice marketing plans that support referral outreach, new patient growth, brand awareness, and community engagement.
• Partner with Regional Directors of Operations, Practice Managers, and clinical leaders to align marketing strategies with operational goals.
• Manage area marketing specialists and practice marketing specialist assigned to practice marketing.
• Manage and localize digital marketing campaigns (PPC, SEO, social media, listings) in collaboration with central marketing team or agency partners.
• Oversee community outreach, events, sponsorships, and referral‑building initiatives for practices in the region.
• Analyze marketing performance data and KPIs at the regional and practice level; adjust strategies based on ROI, lead quality, and patient acquisition trends.
• Ensure consistency with brand guidelines and messaging across all marketing touchpoints.
• Monitor competitive activity and local market dynamics to inform tactical adjustments.
• Support marketing efforts for new practice openings, acquisitions, and rebrands within the region.
• Train and support field staff on local marketing execution, reputation management, and patient engagement.
• Collaborate on content creation, patient education campaigns, and creative development tailored to the regional audience.
• Manage practice marketing budgets and provide regular reporting on spend effectiveness.
• Conduct on‑the‑ground marketing and training in the field as needed for practices.
• Drive consistent, measurable growth in new patient acquisition and retention across the region.
• Serve as the strategic marketing partner to regional operations and practice leaders.
• Adapt to changing market conditions with agility and creativity.
• Maintain clear reporting and visibility into marketing performance at all levels.
• Champion innovation, scalability, and efficiency in local market execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
• 5+ years of progressive marketing experience, including 3+ years in a multi‑location, healthcare, or DSO environment.
• Proven experience developing and executing localized marketing strategies.
• Strong understanding of relationship/referral‑based marketing, community engagement, and lead generation best practices.
• Ability to analyze data, draw insights, and adjust tactics to improve performance.
• Excellent collaboration and communication skills with cross‑functional stakeholders.
• Experience managing direct reports, vendors, and internal creative resources.
• Proficiency in marketing platforms (e.g., Google Ads, Meta Business Suite, CRM/EMR systems, analytics tools).
• Ability to travel regularly within the assigned region (up to 25%).

Benefits

• Potential 15% annual metric bonus.
• BCBS medical & dental insurance options.
• VSP vision coverage.
• Complimentary life insurance policy (employee only).
• Short‑term & long‑term disability.
• Pet insurance coverage.
• 401(k) plan with match options.
• HSA/FSA account access.
• Identity theft protection.
• Legal services package.
• Hospital/accident/critical care coverage.
• Paid time off.

About Us

Specialty1 Partners is a practice services organization committed to providing non‑clinical, business support services to the nation's leading specialty dental practices. Founded in 2019 by four endodontists, the company has grown to over 225 locations across 28 states, supporting specialty dental practices in endodontics, periodontics, and oral surgery.

Position base pay range: $80,000 USD – $100,000 USD.