Regional Commercial Leader, LATAM & Club Channels

General Mills, Inc; Miami (FL); On-site; USD 111,000 - 166,000; Full time

Job summary

General Mills, Inc. is seeking a Commercial Manager responsible for developing and executing regional commercial strategies across Central America, Southern Cone, and Club channels.

This role partners with Sales, Marketing, Supply Chain, Finance, and Customer Service to drive profitable growth and cross-functional alignment. Key responsibilities include leading distributor relationships, JBPs with major customers, and optimizing Route-to-Market, pricing, and promotional investments to maximize

Qualifications

• Bachelor's degree in business, marketing, economics or related field.
• MBA preferred.
• +12 years of progressive commercial experience within FMCG across multiple LATAM markets.

Responsibilities

• Develop and execute the regional commercial strategy across Central America, Southern Cone and Club channels.
• Lead distributor and customer management, JBPs and KPI monitoring.
• Drive Route-to-Market optimization and improve service levels.
• Own commercial forecasting, budget management and ROI on trade investments.

Skills

Commercial Strategy

Distributor Management

Key Account Management

P&L Management

Revenue Growth Management

Power BI

Education

Bachelor's Degree in Business Administration, Marketing, Economics or related field

MBA preferred

Tools

Power BI

Excel

SAP

Job description

General Mills, Inc. is seeking a Commercial Manager responsible for developing and executing regional commercial strategies across Central America, Southern Cone, and Club channels.

This role partners with Sales, Marketing, Supply Chain, Finance, and Customer Service to drive profitable growth and cross-functional alignment. Key responsibilities include leading distributor relationships, JBPs with major customers, and optimizing Route-to-Market, pricing, and promotional investments to maximize