Regional Branch Experience Director

Broadview Federal Credit Union; Buffalo (NY); On-site; USD 97,371 - 126,582; Full time

Job summary

Broadview Federal Credit Union seeks a Director, Regional Branch Experience to lead the community face of Broadview, balancing hospitality with operational excellence in the Buffalo region. You will cultivate a people-first culture, drive business results, and build strong community relationships that support Broadview's long-term growth.

You will supervise branch teams, ensure consistent service standards, and coach executives to align with organizational strategy across lending, digital

Qualifications

• Associates degree from an accredited institution or equivalent combination of experience and education.
• 5-7 years of progressive leadership experience, including direct branch management
• 3-5 years of sales and service experience; financial services industry experience preferred
• Track record of leading high-performing teams in a service-driven environment
• Strong business acumen with comfort in performance metrics, technology, and operational oversight
• Proven ability to lead teams through change and deliver strong performance outcomes
• Commitment to hospitality, community engagement, and employee experience
• Strategic mindset with the ability to connect vision to execution
• Ability to travel throughout the assigned region

Responsibilities

• Nurture a people-first hospitality environment where every member interaction reflects care, attentiveness, and respect while ensuring consistently exceptional experiences.
• Ensure branches operate with consistency, accuracy, and efficiency through strong process management, audit readiness, and service standards.
• Inspire, coach, and empower your team through regular in-person engagement, clear goal setting, and ongoing development and succession planning.
• Drive member and product growth by aligning local execution with organizational strategy across lending, digital adoption, and deposit engagement.
• Serve as a visible and trusted partner in the community by building local relationships that foster member acquisition, partnerships, and brand loyalty.
• Create a high-performance culture by setting clear expectations, recognizing contributions, and addressing gaps with clarity and support.
• Partner cross-functionally to drive shared outcomes, enhance member value, and reduce operational friction.
• Equip branch leaders with the tools, training, and autonomy needed to meet the needs of their teams and members effectively.

Skills

Leadership

Branch management

Sales & service

People leadership

Education

Associates degree

Job description

Broadview Federal Credit Union seeks a Director, Regional Branch Experience to lead the community face of Broadview, balancing hospitality with operational excellence in the Buffalo region. You will cultivate a people-first culture, drive business results, and build strong community relationships that support Broadview's long-term growth.

You will supervise branch teams, ensure consistent service standards, and coach executives to align with organizational strategy across lending, digital