Regional Admissions & Marketing Director

Outcome HC; Beachwood (OH); On-site; USD 85,000 - 120,000; Full time

Job summary

Outcome HC is seeking a Regional Admissions Director to lead admissions and marketing initiatives across multiple skilled nursing facilities. The role requires a strong track record in healthcare admissions and sales, with the ability to manage referrals, census targets, and collaborative relationships with hospitals and community partners.

The ideal candidate will oversee a high-performing team, travel between facilities, and drive quarterly marketing plans while maintaining data across PCC and

Qualifications

• Minimum of 2 years experience in an Admissions/Marketing role in a skilled nursing facility.
• Experience with Sub-Acute and Long Term Care buildings.
• Knowledge of primary medical and nursing care concepts for sub-acute and long-term care.
• Ability to lead and develop relationships within an interdisciplinary healthcare system.
• Professional, organized with strong oral and written communication; can present to vendors and referral sources.
• Superior verbal and written communication skills.
• Proven ability to work independently, self-motivated, and lead a high-performing sales/marketing team.
• Willingness to travel between facilities and market areas.
• Collaborate with Admissions and Marketing Directors to meet census goals.
• Maintain relationships with hospitals and referral partners; manage inquiries and referrals; provide tours and admissions support.
• Maintain up-to-date database of referral sources and quarterly marketing plans (QMP).
• Inform interdisciplinary teams of census changes; manage bed availability and payor changes.
• Assist Medicaid applications with patients and business office; ensure documentation.
• Familiar with PCC, Census Pro, Medicare, Medicaid and HMOs.

Responsibilities

• Oversee admissions referrals and census management across multiple facilities.
• Coordinate with hospital partners and referral networks to optimize bed availability.
• Give tours and assist centers with admissions; ensure prompt responses to inquiries/referrals.
• Develop and execute quarterly marketing plans (QMP) for each center.
• Keep PCC and Census Pro up to date and share census changes with the team.

Skills

Admissions marketing

Sales

Marketing

Interdisciplinary teamwork

Public relations

Travel readiness

Census management

Education

Associate degree (Preferred)

Tools

PCC

Census Pro

Job description

Regional Director Requirements:

Minium of 2 years experience in a successful Admissions/Marketing role in a skilled nursing facility.

Experience with Sub-Acute and Long Term Care buildings

• Knowledge of the principles and practices of primary medical and nursing care, with a working knowledge of sub-acute care as well as long term care needs
• Basic understanding of the interpersonal dynamics of leading and developing effective working relationships within an interdisciplinary health care systems
• Must be professional, organized and able to effectively communicate both orally and in writing as well as prepare and present educational material to out side vendors and community referral sources utilizing computers/electronic equipment
• Superior verbal and written communication skills
• Must have proven skills in working independently, self-motivated and goal-directed and leading a high performing sales and marketing team.
• Must be capable of maintaining regular attendance and flexible work hours for public relations engagements
• Ability to travel between assigned facilities and related market areas
• Work closely with the buildings Admissions and Marketing Directors, to reach census goals.
• Experience developing and maintaining relationships to advise of bed availability, new products and services, efficiently meeting the daily needs of the community at-large and work closely with local hospitals and referral partners daily
• Manage inquiries/referrals from hospitals, families, local agencies, national agencies, the community, etc.Give tours and assist the centers with the admissions process. Know bed availability at all times.Ensure that response time as well as responses to inquiries and referrals are handled promptly as well as properly and with appropriate follow-up. Demonstrate sense of urgency regarding census/case mix in each center
• Maintain up to date database of existing and potential referral sources
• Oversees the development and execution of a QMP (Quarterly Marketing Plan) for each center and that each center follows the approved QMP
• Inform buildings interdisciplinary team daily of any census changes; ie. Room changes, payor changes, new admissions, re-admissions, hospitalization or discharges to the community
• Gather information for any prospective admission that would need to apply for Medicaid.Work with the patients/patient representatives as well as the business office to gather all necessary documentation
• Familiar with PCC, Census Pro, Medicare, Medicaid and HMO's

Job Type: Full-time

Regional Admissions Director Schedule:

• 8 hour shift (flexible)
• Day shift
• Monday to Friday
• Available by telephone

Regional Admissions Director Education:

• Associate (Preferred)

Regional Admissions Director Experience:

• Healthcare Admissions: 2 years
• Sales: 2 years
• Marketing: 2 years
• Skilled Nursing Facility: 2 years

Work Location: Multiple locations

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