Admissions/ Marketing Director for SNF

Sweetwater Care; Oroville (CA); On-site; USD 60,000 - 85,000; Full time

Job summary

Sweetwater Care is seeking an Admissions and Marketing Coordinator for our skilled nursing facility in California. You will drive census growth, manage the admissions process, and develop marketing strategies to attract new residents.

You will build strong relationships with referral sources, assess residents' clinical needs, and coordinate with the healthcare team to align marketing with facility goals. Regular reports on market trends and competitor analysis will be prepared.

Qualifications

• Bachelor’s Degree preferred.
• Minimum three years experience in census development and occupancy management in a nursing home or related health care facility.
• Knowledgeable of nursing/medical practices and long-term care laws/regulations.

Responsibilities

• Develop and execute marketing strategies to attract new residents and drive census.
• Build and maintain relationships with referral sources.
• Assess clinical needs of potential residents and oversee admissions process.
• Collaborate with healthcare team to align marketing with facility goals and prepare market reports.
• Document all activities and maintain records of admissions, census, and referrals.
• Ensure daily census accuracy including admissions, transfers, discharges, and pay status changes.
• Maintain referral partner lists and seek new opportunities to grow referrals.
• Foster collaboration between the business office and admissions for occupancy and collections.

Skills

Census development

Occupancy management

Regulatory knowledge

Education

Bachelor's degree (preferred)

Job description

***Salary negotiable based on experience***

***bonuses offered***

Required Qualifications

• A Bachelor’s Degree from an accredited college or university is preferred.
• Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.
• Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

Major Duties and Responsibilities

As an Admissions and Marketing Coordinator at our skilled nursing facility, you will play a pivotal role in driving our census and ensuring a seamless admissions process. Your responsibilities will include developing and executing marketing strategies to attract new residents, building and maintaining relationships with referral sources, and assessing the clinical needs of potential residents. You will oversee the entire admissions process, ensuring a positive experience for residents and their families, and maintain detailed documentation of all activities. Additionally, you will collaborate with the healthcare team to align marketing efforts with our facility's goals and prepare regular reports on market trends and competitor analysis.

Additional Duties

• Ensures residents are admitted, transferred and discharged from the facility software accurately on a daily basis.
• Ensures resident pay status changes are accurately recorded on the facility’s internal daily census communication tool.
• Ensures referrals are processed timely and accurately on a daily basis.
• Knows at all times, the status of each referral.
• Ensures the admissions staff is informed of Medicaid eligibility criteria as it relates to informing the potential resident/representative of the basic information he/she will be asked to share when meeting with the facility’s Medicaid Coordinator.
• Maintains an accurate record of available beds at all times in the facility through the use of the facility’s daily census report, communication boards, room assignment listing, or other means as designated by the Administrator.
• Maintains a listing of referral partners/sources, locations, and assignments with each external admissions sales team liaison.
• Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.
• Ensures there is an open and collaborative relationship between the business office and the admissions office, both working toward shared facility goals for occupancy and collections.