Regional Activation Manager

Greenthumbindustries; Chicago (IL); On-site; USD 60,000 - 75,000; Full time

Job summary

Green Thumb in Illinois is seeking a Regional Activation Manager to execute regional and national marketing programs, drive retail initiatives, and support the sales team. You will manage budgets, coordinate events, and ensure flawless execution with retail partners while maintaining a strong Green Thumb presence in the market.

The role requires strong relationship-building, adaptability in a fast-paced cannabis environment, and willingness to work non-traditional hours as needed.

Qualifications

• Bachelor’s degree preferred.
• 2-3 years in sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Strong communication, planning and project management skills are essential.

Responsibilities

• Coordinate regional marketing programs and events in Illinois.
• Ensure promotions and launches are executed at the store level.
• Manage regional budget and expenses timely.
• Support sales team with account trainings and trade events.
• Customize digital and print creative templates for initiatives.
• Provide event recaps and identify opportunities for growth.
• Build relationships with customers, partners and cross-functional teams.
• Complete surveys and store visits; be available nights/weekends as required.

Skills

Sales experience

Brand marketing

Field marketing

Retail activation

Communication skills

Organization & planning

MS Office

Education

Bachelor’s degree preferred

Job description

The Role

The Regional Activation Manager will report to the Manager, Regional Marketing. This role is expected to provide day-to-day tactical marketing support and serve as the feet on the street to drive revenue and growth in the Illinois market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both sides of the business, consumer packaged goods and retail, for both RISE and external dispensary accounts, all while maintaining a RISE-first concept. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.

Responsibilities

• Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams to execute marketing programs and events on and offsite.
• Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.
• Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.
• Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams.
• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
• Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally-led initiatives to fit regional needs.
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.
• Establish strong relationships and communication channels with customers, external partners and cross-functional team members.
• Complete surveys for inside and outside accounts via online menus and in-person store visits.
• Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb.
• 2-3 years in sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor’s degree preferred.
• Background in sales, brand marketing, field marketing retail activation and project management preferred.
• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness.
• Adapts and thrives in a demanding, start-up, fast-paced environment.
• Possesses a deep appreciation and insistence on flawless execution.
• Operates with a high level of professionalism and integrity, including dealing with confidential information.
• Strong communication skills – written and verbal.
• Strong organization planning & project management skills.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.).
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%.

Additional Requirements

• Must pass all required background checks.
• Must be and remain compliant with all legal or company regulations for working in the industry.
• Must possess valid driver’s license.
• Must be a minimum of 21 years of age.
• Must be approved by IDFPR for an agent badge in Illinois.

Compensation & Benefits

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

$60,000 — $75,000 USD