Regional Activation Lead for Italy Growth

Deliveroo; Milan (MI); Hybrid; USD 75,000 - 95,000; Full time

Job summary

Deliveroo is seeking a Regional Activation Manager for Milan on a hybrid basis. You will design and execute localized marketing strategies, coordinating a cross-functional team to drive hyper-local growth across Italy.

The role requires fluency in English and Italian, experience in consultancy or trade marketing, and the ability to manage regional budgets and partnerships with local restaurants to boost brand awareness and ROI.

Qualifications

• Significant experience in consultancy or trade marketing with cross-functional project leadership.
• Strong analytical capabilities to design strategies and measure campaign ROI.
• Exceptional knowledge of the Italian consumer landscape and regional media opportunities.
• Proven ability to manage commercial stakeholders and align internal teams.
• Fluency in both English and Italian is essential.

Responsibilities

• Lead cross-functional regional activation projects from strategy to execution.
• Design hyper-local marketing plans and optimize budgets across channels.
• Partner with local restaurants and commercial stakeholders for co-marketing.
• Analyze regional KPIs and market trends to maximize ROI.
• Bridge central marketing with local field teams to ensure aligned activation playbooks.

Skills

Consultancy

Trade marketing

Data-driven

Stakeholder management

Bilingual English/Italian

Job description

Deliveroo is seeking a Regional Activation Manager for Milan on a hybrid basis. You will design and execute localized marketing strategies, coordinating a cross-functional team to drive hyper-local growth across Italy.

The role requires fluency in English and Italian, experience in consultancy or trade marketing, and the ability to manage regional budgets and partnerships with local restaurants to boost brand awareness and ROI.