Regional Account Manager, Non-Commercial Growth

Redbull; Boston (MA); On-site; USD 92,000 - 138,000; Full time

Job summary

Red Bull in the United States seeks a senior sales leader to manage regional market development and deliver volume objectives across multiple accounts. This role aligns national strategy with local execution, optimizing promotions, POS and displays.

You will drive relationships with BU Field Marketing and distributors, leveraging data to shape programs, review ROI, and improve performance in the energy drink category.

Qualifications

• Minimum 5 years Sales and Key Account experience with a strong track record.
• Experience managing Food Management Companies preferred.
• Demonstrated success implementing regional programs across multiple non-commercial segments.
• In-depth knowledge of FMCG and Broadline industry, DSD experience a plus.
• Strong analytical skills and experience using internal and external data sources (e.g. IRI, Nielsen).
• Excellent communication, active listening, & collaboration skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset, ability to digest feedback and translate quickly into action.
• Self-motivated and able to work independently.
• Must be proficient in Microsoft Excel and PowerPoint.
• Bachelor's Degree required.
• Must be fluent in English, additional language skills an advantage.

Responsibilities

• Distributes regional market strategies to deliver volume objectives.
• Develops promotion schedules and ensures effective POS.
• Assesses ROI before recommending POS solutions.
• Builds relationships with BU Field Marketing and DP partners.
• Establishes wiring model for communication with decision makers.
• Tracks budgets and manages T&E spending.
• Conducts quarterly business reviews with leadership.
• Uses RBNA data and category management to maintain thought leadership.
• Drives post-promotion analysis and ROI reviews.
• Shares marketing activities to demonstrate key points of difference.
• Provides Energy Insights to drive changes in promotion or display practices.
• Keeps cross-functional teams informed of programs and initiatives.
• Reviews data with local DPs to ensure consistency.

Skills

Sales experience

Key account management

Analytical skills

Excel

PowerPoint

Negotiation skills

Communication skills

Independent working

Education

Bachelor's Degree

Tools

Microsoft Excel

PowerPoint

Job description

Red Bull in the United States seeks a senior sales leader to manage regional market development and deliver volume objectives across multiple accounts. This role aligns national strategy with local execution, optimizing promotions, POS and displays.

You will drive relationships with BU Field Marketing and distributors, leveraging data to shape programs, review ROI, and improve performance in the energy drink category.