Real Estate Marketing Coordinator — Communities

Shea Properties; Irvine, Northern (CA, KY); Hybrid; USD 48,000 - 55,000; Full time

Job summary

Shea Homes in Irvine is seeking a Sales & Marketing Coordinator to support active and upcoming communities. You will create digital assets, manage content on sheahomes.com and coordinate advertising efforts with vendors and consultants.

You will collaborate with the VP of Sales & Marketing, manage budgets, oversee materials, and ensure legal approvals for campaigns. A fast-paced, detail-oriented professional thrives in this role.

Qualifications

• Minimum two years office and sales administration or marketing coordination experience preferred.
• Minimum two years experience working with senior level management preferred.
• Customer service – serves as the Sales & Marketing department’s “goodwill ambassador” when interfacing with both external and internal customers.
• Knowledge of Microsoft Outlook, Word, Excel, PowerPoint, Adobe and Familiarity with Enterprise 1, Salesforce, and Canva.
• Familiarity with various AI models such as CoPilot, Gemini, ChatGPT or Claude
• Ability to plan, organize and prioritize responsibilities in order to meet deadlines.
• Excellent time management, organizational and follow up skills.
• Strong verbal and written communication skills and practices in all directions.
• Consistent follow up and follow through.
• Ability to work in a fast-paced environment at a high level of performance.

Responsibilities

• Create digital marketing assets such as interactive floorplans, renderings, site plans, DSA applications, and virtual tours/videos utilizing corporate standards/vendors.
• Develop community branding including product naming, logos, branding and advertising campaigns in partnership with the VP of Sales & Marketing and consultants.
• Coordinate design & production of printed marketing materials such as brochures, collateral, registration cards, tabletop signs, business cards, flyers, etc. Maintain inventory and place orders as needed.
• Serve as a representative/point of contact, attend meetings, and coordinate advertising efforts with master developers.
• Manage content for active and upcoming communities on sheahomes.com; ensuring pricing and community information is accurate and updated in a timely manner.
• Coordinate all community advertising and marketing efforts including email campaigns, newspaper ads, social media accounts & ads, paid search remarketing, text marketing, sponsorships, PR stories.
• Obtain legal department approval for email and digital advertising including blogs & social media posts. Ensure all printed materials contain accurate and current legal DISCLAIMERS.
• Manage relationships with various consultants, vendors, and agencies including advertising, social media, paid search marketing, promotional vendors, interior designers, signage companies, event production, model maintenance vendors, etc.
• Manage community budgets for fixed assets and selling expenses, including preparing quarterly reviews with VP of Finance and Division President.
• Coordinate production & manage inventory of Shea-branded materials and promotional items (pens, bags, keychains, floormats, etc.).
• Manage photography and videography including matterport tours for model homes, inventory homes and amenities including naming/uploading to corporate Digital Asset Management system.
• Schedule Preliminary and Final Marketing Meetings for model homes; take and distribute notes from meetings.
• Attend model frame walks, drywall walks, finish walks and final walks to ensure accuracy of marketing materials and model/sales office execution as needed.
• Prepare and execute contracts for model & sales office furniture/merchandising including lease agreements for restrooms & sales trailers.
• Coordinate installation of model & sales office furnishings & supplies, including procurement of specialty items for model homes or sales offices such as light fixtures, fitness equipment, game tables, etc.
• Coordinate design, production & installation of model complex signage & flags, billboards, fence banners and weekend sign or balloon service.
• Coordinate maintenance and repairs of model homes & sales offices including cleaning, pest control, landscape maintenance, pool/fountain service, music service, and plant service.
• Manage inventory, repair and transportation of sales golf carts including DMV registration & insurance.
• Manage closing gift program and place orders as requested by sales team.
• Coordinate & execute customer & broker events including grand openings, sales promotions, previews, site tours, etc.
• Coordinate customer communication such as closing and contract party invitations and presentations.
• Process and code department invoices.
• Ensure Online Sales Team/call center has most current information regarding availability, phase releases, appointment scheduling and prequalification process for all upcoming and actively selling communities.
• Attend monthly corporate interdivisional marketing team meetings.
• Participate in website testing for development and enhancement of sheahomes.com.
• Prepare submissions for industry awards.
• Attend various industry events on behalf of Shea Homes.

Skills

Office administration

Marketing coordination

Customer service

Communication

Time management

Organizational skills

Deadline-driven

Vendor coordination

Interpersonal skills

Tools

Microsoft Outlook

Microsoft Word

Excel

PowerPoint

Adobe

Salesforce

Canva

Job description

Shea Homes in Irvine is seeking a Sales & Marketing Coordinator to support active and upcoming communities. You will create digital assets, manage content on sheahomes.com and coordinate advertising efforts with vendors and consultants.

You will collaborate with the VP of Sales & Marketing, manage budgets, oversee materials, and ensure legal approvals for campaigns. A fast-paced, detail-oriented professional thrives in this role.