Racing Partnerships Strategist (Hybrid)

Ford Racing; Allen Park (MI); Hybrid; USD 65,000 - 166,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Rx coverage

Parental leave

Back-up child care

Tuition assistance

Vehicle discount program

Employee resource groups

Paid time off

Paid holidays

Vacation time purchase

Job summary

Ford Racing is seeking a seasoned sponsorship and partnerships professional to drive growth and optimize commercial programs. You will identify sponsor opportunities, craft compelling proposals, and maintain active pipelines across racing and consumer experiences.

The role involves cross-functional collaboration, budgeting, and on-site event support, with a hybrid schedule requiring four+ onsite days weekly in Allen Park, MI.

Qualifications

• Bachelor’s degree in Sports Management, Marketing, Business, Communications, or related field.
• 3-5 years of experience in sponsorship sales, partnership management, sports marketing, agency services, or related commercial roles.
• Strong presentation development skills with advanced proficiency in PowerPoint and Microsoft Office.
• Exceptional organizational and project management abilities.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Experience working with executive stakeholders and cross-functional teams.
• Willingness to travel and work weekends as required for events and race operations.

Responsibilities

• Identify, research, and prioritize prospective sponsorship categories and target brands.
• Develop customized partnership presentations, proposals, rights tables, and supporting sales materials.
• Maintain partnership pipelines, opportunity tracking, and reporting.
• Support valuation projects, asset mapping, and inventory management initiatives.
• Execute and manage existing sponsorship agreements.
• Coordinate fulfillment of contractual rights and partnership deliverables.
• Assist with partner communications, reporting, and relationship management.
• Track partner commitments, deadlines, and activation plans across programs.
• Support planning and execution of partner hospitality programs, prospect events, and business development activities.
• Coordinate logistics with internal teams, agencies, venues, and external partners.
• Provide on-site support at races, launches, hospitality programs, owner experiences, and executive events.
• Partner with marketing, communications, legal, procurement, finance, experiences, racing operations, and executive leadership teams to align partnership initiatives.
• Facilitate internal stakeholder meetings and drive project alignment across departments.
• Support integration of partners across racing, consumer experiences, and broader Ford initiatives.
• Maintain CRM systems, partnership databases, and sales tracking tools.
• Develop reports, dashboards, and performance summaries.
• Support budget tracking, invoice coordination, and commercial administration.
• Assist with contract routing, approvals, and documentation processes.

Skills

Sponsorship sales

Partnership management

Sports marketing

Agency services

Commercial roles

Education

Bachelor’s degree in Sports Management, Marketing, Business, Communications, or related field

Tools

PowerPoint

Microsoft Office

Job description

Ford Racing is seeking a seasoned sponsorship and partnerships professional to drive growth and optimize commercial programs. You will identify sponsor opportunities, craft compelling proposals, and maintain active pipelines across racing and consumer experiences.

The role involves cross-functional collaboration, budgeting, and on-site event support, with a hybrid schedule requiring four+ onsite days weekly in Allen Park, MI.