Ford Racing, Global Brand Manager

Ford Motor Company; Allen Park (MI); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days

Tuition assistance

Vehicle discount program

Employee resource groups

Job summary

A leading automotive manufacturer is seeking a Global Brand Manager for Ford Racing. This hybrid role requires an experienced marketing professional responsible for implementing brand strategies to promote growth. Ideal candidates will have over 5 years of experience in marketing and at least 2 years in brand management. Strong communication and strategic thinking skills are essential. Benefits include immediate health coverage, paid time off, tuition assistance, and a vehicle discount program.

Qualifications

• 5+ years of work experience in marketing, brand, or strategy, with a minimum of 2+ years in brand management.
• Experience in implementing brand strategies that promote brand growth.
• Minimum of 2+ years in brand management.
• Travel required.

Responsibilities

• Implement and manage brand strategies for Ford Racing.
• Support programs that leverage Ford Racing’s brand.
• Manage Ford Racing brand implementation in lifestyle and merchandise.
• Collaborate cross-functionally within Ford Racing and broader Ford teams to support programs leveraging Ford Racing brand.
• Own the Ford Racing point of view on brand identity within Ford Motor Company.
• Support naming/nomenclature strategy and trademark clearances; address trademark violations for Ford Racing.
• Exhibit a creative mindset to view Ford Racing through the lens of the consumer.
• Manage Ford Racing brand implementation in lifestyle and merchandise with Global Licensing.

Skills

Brand management

Strategic thinking

Creative mindset

Presentation skills

Communication skills

Education

Bachelor's degree in marketing, business, or a related field

Job description

Global Brand Manager – Ford Racing

We are looking for an enthusiastic, talented professional to join our Brand & Partnerships team as the Global Ford Racing Brand Manager at Ford Motor Company.

This hybrid role requires a minimum of 4 days per week in the Allen Park, MI office.

Responsibilities

• Implement and manage brand strategies that promote Ford Racing brand growth and expansion, while aligning to strategic priorities of the business.
• Develop and implement Production and Competition Brand on Vehicle strategy.
• Implement and manage Ford Racing branding within Experiences/GTM settings.
• Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing’s brand.
• Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
• Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing.
• Exhibit a creative mindset to view Ford Racing through the lens of the consumer.
• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.

You’ll have

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of work experience in marketing, brand or strategy, with a minimum of 2+ years in brand management.
• Travel required.

Even better, you may have

• Practical knowledge in brand identity.
• Strong presentation skills.
• Global Brand & Enthusiast experience.
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Innovative thinking and strategic thinking.
• Passion for Ford Racing and what it represents.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back‑up child care, and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Active employee resource groups.
• Paid time off for individual and community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

This position is a leadership level 6.

For more information on salary and benefits, click here.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Motor Vehicle Manufacturing