Public Sector Marketing Manager

Totara Learning; United States; On-site; USD 95,000 - 130,000; Full time

Job summary

Totara Learning seeks a hands-on Marketing Generalist to lead US Public Sector marketing, including Federal and SLED markets. You will own event marketing, sector communications, email programs, partnerships, and sponsored activities while collaborating with Demand Gen and Sales to build brand awareness and generate pipeline.

You will manage campaigns across events, digital channels, content, and web initiatives, with a focus on FedRAMP/GovRAMP familiarity and compliance considerations.

Qualifications

• 5–7+ years of broad B2B marketing experience, ideally in SaaS, GovTech, HR technology, or learning technology.
• Experience delivering integrated marketing programs across events, email, partnerships, content, web, and digital channels.
• Experience marketing to US Federal or SLED audiences, with an understanding of procurement cycles, budget processes, and compliance requirements.
• Ability to work independently, establish priorities, and lead multiple programs simultaneously.
• Strong collaboration with Sales, Demand Generation, Product Marketing, and external partners.

Responsibilities

• Own and execute the integrated marketing plan for the US Public Sector across Federal and SLED markets.
• Lead field and event marketing, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and pre‑ and post‑event communications.
• Own the public‑sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotion.
• Develop and manage partnerships and sponsorships with industry associations, media organizations, system integrators, and other public‑sector partners.
• Drive paid campaign strategy in partnership with the Demand Generation team by defining target audiences, messaging, offers, content, creative requirements, landing pages, and sales follow‑up plans.
• Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels to build awareness and generate pipeline.

Skills

B2B marketing

Event marketing

Email automation

ABM

Partner marketing

Paid digital marketing

Demand Gen collaboration

Integrated cross-channel marketing

Federal/SLED marketing

Messaging & storytelling

LMS/LXP knowledge

HubSpot

Google Analytics

WordPress

Semrush

GovRAMP familiarity

Tools

HubSpot

Google Analytics

WordPress

Semrush

ABM tools

Job description

• Totara is a global learning platform trusted by more than 1,500 organizations and 21 million users worldwide
• We help organizations build workforce readiness through flexible learning, compliance, and talent development solutions designed to support complex and highly regulated environments across the public and private sectors
• This hands‑on marketing generalist will lead integrated marketing for Totara’s US Public Sector business across Federal and SLED markets
• The role owns event marketing, sector communications and email programs, partnerships and sponsorships, content, web strategy, and campaign coordination
• Working closely with Demand Generation and Sales, this role will build brand awareness and generate demand for Totara across the US Public Sector
• It will deliver integrated campaigns that strengthen TotaraGov’s market presence, engage priority Federal and SLED audiences, and generate qualified pipeline
• Own and execute the integrated marketing plan for the US Public Sector across Federal and SLED markets
• Lead field and event marketing, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and pre‑ and post‑event communications
• Own the public‑sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotion
• Develop and manage partnerships and sponsorships with industry associations, media organizations, system integrators, and other public‑sector partners
• Drive paid campaign strategy in partnership with the Demand Generation team by defining target audiences, messaging, offers, content, creative requirements, landing pages, and sales follow‑up plans
• Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels to build awareness and generate pipeline
• Own the strategy and content roadmap for TotaraGov.com, including campaign landing pages and ongoing website optimization
• Develop account‑based marketing programs targeting Federal agencies, SLED organizations, system integrators, and other priority accounts
• Create public‑sector messaging and content across email, web, events, sales enablement, blogs, ebooks, guides, and white papers
• Partner closely with Public Sector Sales on account priorities, campaign planning, messaging, event follow‑up, and sales materials
• Track campaign and event performance, measure return on investment, and report marketing’s contribution to pipeline

Strong field and event marketing experience, including conference planning, sponsorship activation, event promotion, and post‑event follow‑upHands‑on experience with email automation, campaign operations, and account‑based marketing programsExperience developing partner marketing programs with associations, media organizations, technology partners, or system integratorsWorking knowledge of paid digital marketing and experience partnering with demand generation or media specialists to launch and optimize campaigns5–7+ years of broad B2B marketing experience, ideally in SaaS, GovTech, HR technology, or learning technologyDemonstrated experience delivering integrated marketing programs across events, email, partnerships, content, web, and digital channelsExperience marketing to US Federal or SLED audiences, with an understanding of procurement cycles, budget processes, and compliance requirementsStrong messaging, writing, and storytelling skills across email, web, event promotion, sales enablement, and long‑form contentAbility to work independently, establish priorities, and lead multiple programs simultaneouslyStrong collaboration skills, particularly with Sales, Demand Generation, Product Marketing, and external partnersKnowledge of learning technology, LMS or LXP platforms, or compliance trainingExperience with HubSpot, Google Analytics, WordPress, Semrush, and account‑based marketing toolsFamiliarity with FedRAMP, GovRAMP, and other public‑sector compliance frameworks