Sr. Growth Marketing Specialist

opengov; United States; On-site; USD 100,000 - 140,000; Full time

Job summary

OpenGov is seeking a Senior Growth Marketing Specialist to own the full go-to-market lifecycle for products, features, and campaigns. You will craft positioning, messaging, and integrated demand gen programs, and measure impact to drive pipeline for state and local government solutions.

You will partner across marketing, design, and ops, shaping GTM strategy, creating compelling content, launching campaigns, and optimizing results with a hands-on, end-to-end approach.

Qualifications

• 5+ years of B2B or B2G marketing experience.
• Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results.
• Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle.
• Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development.
• Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights.

Responsibilities

• Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline.
• Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily.
• Develop GTM messaging and positioning informed by customer insights, sales feedback, and competitive intelligence.
• Define market segmentation, personas, and ICP insights for campaign targeting and messaging.

Skills

B2B marketing

B2G marketing

Multi-channel campaigns

Content creation

Marketo

Salesforce

Analytics

AI tools

Tools

Gong

Guru

Aha

Pendo

Job description

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov's mission to power more effective and accountable government and the vision of high-performance government for every community at O penGov.com .

Role Overview

As a Senior Growth Marketing Specialist at OpenGov, you're a full-stack marketer-owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution, you'll combine storytelling and data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments.

You'll partner across the marketing team, working with design, brand, and ops colleagues while owning outcomes end-to-end. This is a hands-on role where you shape GTM strategy, create compelling content, launch campaigns, and continuously optimize for results. You bring both strategic vision and tactical execution chops.

What You'll Do

Campaign Strategy & Execution

Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results.

Create compelling marketing content-emails, landing pages, ads, ebooks, customer stories, blogs-leveraging AI tools daily to scale production and test variations at speed.

Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements.

Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs.

Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel.

Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision-making.

Product Launches & Enablement

Lead end-to-end launch plans for new products and features-defining objectives, audience, messaging, tactics, timeline, and success metrics.

Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) to equip sales, customer success, and support teams on new capabilities.

Coordinate internal comms, customer announcements, and field readiness to drive product adoption.

Performance & Optimization

Own campaign measurement and reporting-tracking pipeline contribution, engagement rates, conversion metrics, and ROI.

Analyze campaign performance, identify learnings, and translate insights into optimization recommendations.

Stay plugged into competitive, industry, and government trends; use insights to shape timely, relevant campaigns.

What We're Looking For

Core Experience

5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.

Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results.

Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle.

Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development.

Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights.

Mindset & Attributes

AI-forward thinker: Comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment your work-scaling content creation, analysis, and decision-making.

Analytical and strategic; able to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives.

Roll-up-your-sleeves operator; comfortable owning everything from strategy to execution across campaigns, content, and launches.

Collaborative and adaptable; energized by cross-functional work, fast iteration, and ambiguity.

Data-driven; demonstrate ability to measure, learn, and optimize based on results.

Nice-to-Haves

Experience in or passion for public sector, government, or B2G marketing.

Hands-on experience with ABM tools, Guru, Aha, or Pendo.

Background with win/loss analysis.