Public Sector Growth Marketing Lead (Federal & SLED)

Totara Learning; United States; Presencial; USD 95.000 - 130.000; Jornada completa

Descripción de la vacante

Totara Learning seeks a hands-on Marketing Generalist to lead US Public Sector marketing, including Federal and SLED markets. You will own event marketing, sector communications, email programs, partnerships, and sponsored activities while collaborating with Demand Gen and Sales to build brand awareness and generate pipeline.

You will manage campaigns across events, digital channels, content, and web initiatives, with a focus on FedRAMP/GovRAMP familiarity and compliance considerations.

Formación

• 5–7+ years of broad B2B marketing experience, ideally in SaaS, GovTech, HR technology, or learning technology.
• Experience delivering integrated marketing programs across events, email, partnerships, content, web, and digital channels.
• Experience marketing to US Federal or SLED audiences, with an understanding of procurement cycles, budget processes, and compliance requirements.
• Ability to work independently, establish priorities, and lead multiple programs simultaneously.
• Strong collaboration with Sales, Demand Generation, Product Marketing, and external partners.

Responsabilidades

• Own and execute the integrated marketing plan for the US Public Sector across Federal and SLED markets.
• Lead field and event marketing, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and pre‑ and post‑event communications.
• Own the public‑sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotion.
• Develop and manage partnerships and sponsorships with industry associations, media organizations, system integrators, and other public‑sector partners.
• Drive paid campaign strategy in partnership with the Demand Generation team by defining target audiences, messaging, offers, content, creative requirements, landing pages, and sales follow‑up plans.
• Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels to build awareness and generate pipeline.

Conocimientos

B2B marketing

Event marketing

Email automation

ABM

Partner marketing

Paid digital marketing

Demand Gen collaboration

Integrated cross-channel marketing

Federal/SLED marketing

Messaging & storytelling

LMS/LXP knowledge

HubSpot

Google Analytics

WordPress

Semrush

GovRAMP familiarity

Herramientas

HubSpot

Google Analytics

WordPress

Semrush

ABM tools

Descripción del empleo

Totara Learning seeks a hands-on Marketing Generalist to lead US Public Sector marketing, including Federal and SLED markets. You will own event marketing, sector communications, email programs, partnerships, and sponsored activities while collaborating with Demand Gen and Sales to build brand awareness and generate pipeline.

You will manage campaigns across events, digital channels, content, and web initiatives, with a focus on FedRAMP/GovRAMP familiarity and compliance considerations.