Marketing Manager

Aditi Consulting; California (MO); On-site; USD 186,252,000 - 191,982,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Health savings accounts

10 paid days off

Bereavement leave

401(k) plan with employer match

Life and disability insurance

Commuter benefits

Dependent care FSA

Job summary

Aditi Consulting is seeking a data-driven Talent Marketing Manager or Senior Specialist to execute regional employer branding and talent marketing initiatives for our AMER Public Sector business. You will run multi-channel campaigns targeting government, military, aerospace, and missionforce professionals, delivering compelling employer branding under tight deadlines.

Ideal candidates have strong process discipline, attention to detail, and hands-on MarTech experience with Campaign Manager

Qualifications

• 5-7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing.
• High attention to detail with experience following strict processes in regulated environments.
• Curiosity about AMER Public Sector hiring landscape and relevant channels.
• Hands-on experience running campaigns in Marketing Cloud, LinkedIn Campaign Manager, and GA.
• Analytical, metrics-driven with ability to optimize campaigns.

Responsibilities

• Execute Public Sector Lead Generation across digital, social, email, paid programs, events, and partnerships.
• Manage the Lead Lifecycle from capture to recruitment follow-up with cross-functional teams.
• Coordinate high-impact events (in-person and virtual) tailored to public sector personas.
• Promote a mission-driven culture with compliant employer branding in the marketplace.
• Analyze and report on campaign performance to leadership and stakeholders.
• Leverage AI and marketing automation to improve workflows and targeting.
• Maintain cross-functional alignment on messaging and timelines across channels.
• Create candidate-focused marketing content and assets.

Skills

MarTech experience

Campaign analytics

Cross-functional collaboration

Project management

Attention to detail

Education

Bachelor's degree in Marketing

Tools

Marketing Cloud

LinkedIn Campaign Manager

Google Analytics

Social media tools

Job description

Payrate:

$65.00 - $67.00/hr.

Summary:

The Talent Marketing Team is looking for a data-driven Talent Marketing Manager or Senior Specialist to execute regional employer branding and talent marketing initiatives for our AMER Public Sector business. This role is dedicated to running impactful multi-channel campaigns that position our company as an employer of choice for talent supporting government, military, aerospace, and missionforce related sectors. Because public sector hiring involves highly technical personas and strict regulatory environments, this role requires an individual who is exceptionally process-driven, has an immaculate attention to detail, and possesses a strong curiosity to understand this unique audience. You must be committed to executing multiple campaigns on tight deadlines to help us attract the people who are ultimately powering the public good.

Responsibilities:

• Execute Public Sector Lead Generation: Implement and run talent lead generation campaigns across specialized channels—including digital, social, email, paid industry programs, clearing/clearance events, webinars, and public sector partnerships.
• Manage the Lead Lifecycle: Oversee the day-to-day lead management process from initial capture and database hygiene to recruitment follow-up. Partner with Recruiting, Corporate Marketing, and Employee Success to track and improve lead quality.
• Coordinate High-Impact Events: Collaborate across teams to organize and execute marquee Talent Marketing events (both in-person and virtual) tailored to the public sector persona, managing timelines, venue logistics, and promotional communications.
• Promote a Mission-Driven Culture: Convey the deep fulfillment experienced by employees powering the public good. Authentically promote our unique strengths and impact-driven corporate culture to establish a strong, compliant employer brand in the marketplace.
• Analyze & Report on Performance: Measure, analyze, and report on campaign metrics to Corporate Marketing, Recruitment, and Public Sector business leadership to continuously optimize outcomes.
• Optimize with AI: Leverage cutting-edge AI and marketing automation tools to improve daily workflows, campaign copywriting, productivity, and targeting precision.
• Maintain Cross-Functional Alignment: Partner closely with managers, recruiting teams, and corporate marketing to ensure highly precise messaging, timing, and compliance across email, web personalization, and advertising.
• Create Assets & Content: Develop tailored, candidate-focused talent marketing content, resource guides, social media status updates, and digital assets that resonate with government and military-adjacent professionals.

Requirements:

• 5-7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (experience in a B2B technology or government-contracting environment is a plus).
• High Attention to Detail: Proven track record of following specific, rigid processes and navigating detailed workflows—essential for the highly regulated public sector environment.
• Persona Curiosity: A strong desire and curiosity to deeply learn the unique nuances, motivations, and communication channels relevant to the AMER Public Sector / Government / Defense hiring landscape.
• Hands-on MarTech Experience: In-depth, practical experience running campaigns inside tools like Marketing Cloud, LinkedIn Campaign Manager, Google Analytics, and social media management platforms.
• Analytical & Execution-Focused: A metrics-driven professional who loves looking at daily campaign data to optimize performance and maximize conversion rates.
• Project Management: Strong organizational skills to seamlessly manage event logistics, coordinate creative asset production pipelines, and meet tight deadlines.
• Collaborative Mindset: A proactive self-starter who communicates clearly and enjoys partnering cross-functionally across a matrixed global and regional organization.

Preferred Qualifications:

• Design Aesthetic & UX Savvy: Experience optimizing candidate-facing touchpoints (e.g., building high-converting Web-to-Lead forms, creating landing pages) with a sense of clean user experience and visual layout.
• Slide Design & Visual Storytelling: Proficiency in building crisp, professional presentations and decks (Google Slides/PowerPoint) to present data or campaign concepts clearly to internal stakeholders.
• Copyediting: Strong written communication skills with a talent for proofreading, editing, and ensuring flawless grammar and compliance across all external talent assets.
• Creative Problem Solver: A natural curiosity to push boundaries, experiment with new recruitment marketing formats (e.g., interactive content, video, innovative event styles), and challenge standard "cookie-cutter" marketing approaches.
• Familiarity with Design Tools: Light-to-medium experience using creative design tools (like Canva, Adobe Creative Suite, or Figma) to quickly tweak or format visual assets on the fly.

Pay Transparency:

• The typical base pay for this role across the U.S. is: $65.00 - $67.00/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.