Solutions Marketing Lead (Public Sector)

Anthropic; Washington; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Equity

Relocation support

Education stipend

Home office stipend

Job summary

Anthropic is seeking a Public Sector Solutions Marketing Lead to architect and drive government marketing across federal, state/local, and international audiences. You will craft positioning for Claude as a trusted AI partner and coordinate with sales, product, partnerships, and communications to bring launches and campaigns to market.

You will own sector-specific messaging, develop demand programs, and collaborate on executive thought leadership while addressing policy makers and public sector

Qualifications

• 8+ years of product marketing experience, with at least 2 years marketing software to public sector and federal audiences
• Experience with government buyers and procurement dynamics
• Background in enterprise sales enablement in complex/regulatory industries
• Track record building marketing programs from scratch at growth-stage companies

Responsibilities

• Lead go-to-market for public sector product launches and MCP integrations
• Own messaging and positioning for government audiences
• Enable sales with campaigns, content, and assets
• Develop and execute comprehensive Public Sector marketing strategy across federal, state/local, defense, and regulatory bodies

Skills

Public sector marketing

Go-to-market

Content strategy

B2B SaaS marketing

Stakeholder engagement

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Job description

• As the Public Sector Solutions Marketing Lead at Anthropic, you will be the strategic architect of our agency, federal, state, local and international government marketing efforts, positioning Claude as the trusted AI partner for policy makers, public sector knowledge workers and beyond
• This is a pivotal role that requires deep understanding of the public sector ecosystem combined with the ability to craft compelling positioning and messaging around AI’s benefit to citizens and residents worldwide
• You’ll serve as the dedicated marketing interface for Anthropic’s Public Sector teams, owning the coordination and execution between public sector initiatives and Anthropic’s broader marketing function
• Working closely with sales, product, partnerships and communications teams, you’ll be responsible for bringing public sector launches, features, and messaging to market through various channels while ensuring cohesive positioning across audiences
• Working at the intersection of AI ethics, global development, and growth marketing, you’ll help shape industry conversations around responsible AI deployment while driving measurable pipeline and impact results
• Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more
• Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical
• Lead go-to-market for product and solution launches including sector‑specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.)
• Partner with communications on executive thought leadership regarding AI’s potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government
• Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements
• Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector
• Enable sales teams with compelling materials, outbound campaigns, and pipeline‑driving initiatives for public sector enterprise accounts and higher education institutions
• Report on which channels and campaigns are driving results and identify opportunities for iteration

Benefits

• Comprehensive health, dental, and vision insurance for you and your dependents
• Inclusive fertility benefits via Carrot Fertility
• 22 weeks of paid parental leave
• Flexible paid time off and absence policies
• Mental health support for you and your dependents
• Competitive salary and equity packages
• Optional equity donation matching at a 1:1 ratio, up to 25% of your equity grant
• Retirement plans with competitive matching
• Life and income protection plans
• $500/month flexible wellness and time saver stipend
• Commuter benefits
• Annual education stipend
• Home office stipends
• Relocation support for those moving for Anthropic
• Daily meals and snacks in the office

This role demands someone who can set vision and strategy while being hands‑on with execution—from launching product capabilities like Claude for Government and sector‑specific MCP integrations, to quarterbacking demand generation campaigns that drive adoptionStrong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non‑technical audiencesExcel at cross‑functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teamsOperated in a 0‑to‑1 building environment or startup company —can build processes where none exist and navigate ambiguity across a complex stakeholder landscape ration and campaign executionDirect experience marketing software products, owning the messaging and positioning strategy, to government audiences, including familiarity with federal, state/local, or international public sector procurement processesQuick learner who can absorb context on diverse government verticals and procurement cycles rapidlyAdaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement)Passionate about AI’s potential to benefit underserved communities while maintaining focus on responsible, equitable deploymentMinimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experienceRequired field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience8+ years of product marketing experience, with at least 2 years of experience marketing software, government technology to public sector and federal audiencesHave worked in or with public sector organizations and understand the distinct priorities and decision‑making dynamics of government buyersPossess experience with event marketing at public sector conferences (e.g., GovTech, ACT‑IAC, NGA, NIST‑adjacent events)Have a background in enterprise sales enablement, particularly in complex or regulated industriesShow a track record of building marketing programs from scratch at a growth‑stage companyDemonstrate interest in the responsible deployment of AI in public‑facing contexts, including an awareness of the ethical considerations unique to government use cases