Public Sector Field Marketing Lead

Serval; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Impact

Growth

Culture

Job summary

Serval is hiring a Field Marketing Manager, Public Sector in Washington, DC to build and run a field program for our Public Sector segment, working side by side with the VP of Federal and the Public Sector sales team. We will hire at the Manager or Senior Manager level, depending on experience.

This is a hands-on role. You will own the plan end to end: which events we show up at, which accounts we pursue with them, and how every dollar turns into pipeline with agencies, integrators, and the

Qualifications

• 5+ years in field marketing, events, or ABM with public sector focus
• Strong event execution, budgets, contracts, logistics, ROI dashboards
• Deep knowledge of engaging government employees and procurement rules
• Fluency with Salesforce and outreach tools; ability to build simple reports

Responsibilities

• Own the Public Sector field marketing strategy and calendar
• Execute programs for federal/state/local audiences with no hospitality
• Select and run third-party conferences and summits with sponsorships and booths
• Partner with Public Sector AEs on ABM plays and follow-ups within 24 hours
• Ensure legal/compliance review for every event and gift involving government attendees
• Build sales resources and playbooks for each event; drive post-event follow-up
• Co-host events with partners to extend reach into agencies
• Track registrations, attendance, meetings, and pipeline impact

Skills

Builder mindset

Ethics awareness

Hands-on marketer

Salesforce fluency

Tools

Salesforce

Amplemarket

Job description

Serval is hiring a Field Marketing Manager, Public Sector in Washington, DC to build and run a field program for our Public Sector segment, working side by side with the VP of Federal and the Public Sector sales team. We will hire at the Manager or Senior Manager level, depending on experience.

This is a hands-on role. You will own the plan end to end: which events we show up at, which accounts we pursue with them, and how every dollar turns into pipeline with agencies, integrators, and the