Government Field Marketing Leader

Siteimprove; Minneapolis (MN); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Open Paid Time Off

Medical, dental, and vision coverage

401(k) with company matching

Job summary

Siteimprove is seeking a Senior Field Marketing Manager to own government field marketing, partnering with the Public Sector VP of Sales and government sales. Build integrated campaigns across federal, state and local agencies, activating them through conferences, roundtables, webinars, and high‑touch account sequences.

You will plan a high‑volume events calendar, manage the budget, enable Sales/BDR, and optimize campaigns using Pardot/HubSpot/Marketo and Salesforce.

Qualifications

• 4–5 years of progressive field marketing or demand gen in a B2B SaaS or enterprise technology company.
• Proven success driving sourced and influenced pipeline with clear links to revenue.
• Direct experience with Enterprise sales on territory planning, account selection, and campaign alignment.
• Strong proficiency with automation platforms (Pardot, HubSpot, or Marketo) and Salesforce.
• Experience with an intent data or ABM platform (6sense, Demandbase, or Revic).

Responsibilities

• Develop and execute integrated, multi‑channel demand generation campaigns for the Government segment.
• Build account‑based plays with Sales for top target agencies, using intent data to prioritize and personalize outreach.
• Own program strategy across new logo and expansion pipeline, designing roundtables, conferences, webinars, and VIP dinners.
• Enable Sales and BDR teams on campaign context, target account lists, and follow‑up cadences; lead pipeline reviews.
• Plan and run a high‑volume calendar of events tied to pipeline goals (owned events, conferences, trade shows, roundtables, roadshows, virtual programs).
• Own the Government field marketing budget and define campaign KPIs across sourced & influenced pipeline, MQL-to-SQL, cost per opportunity, and event ROI.

Skills

Field marketing

Demand generation

ABM

Salesforce

Marketing automation

Pardot

HubSpot

Marketo

6sense

Demandbase

Revic

Event management

Budget management

Tools

Pardot

HubSpot

Marketo

Salesforce

6sense

Demandbase

Revic

Job description

Siteimprove is seeking a Senior Field Marketing Manager to own government field marketing, partnering with the Public Sector VP of Sales and government sales. Build integrated campaigns across federal, state and local agencies, activating them through conferences, roundtables, webinars, and high‑touch account sequences.

You will plan a high‑volume events calendar, manage the budget, enable Sales/BDR, and optimize campaigns using Pardot/HubSpot/Marketo and Salesforce.