Promotions Marketing Manager

Coursera Sourcing; United States; Hybrid; USD 129,000 - 174,000; Full time

Benefits offered by this job

Equity

Job summary

Coursera + Udemy, a globally distributed learning platform, is seeking a Lifecycle Marketing professional to own end-to-end promotions across two brands. You will craft campaign specs, align creative, channel, and lifecycle teams, and drive execution from conception through live optimization.

Collaborating with Pricing, Commercial Policy, and Data Science, you’ll ensure guardrails and performance targets are met, while delivering a cohesive user experience across the platforms.

Qualifications

• 8+ years of promotions marketing experience, ideally in a subscription or marketplace consumer business.
• History of owning a promotional or campaign calendar end-to-end from planning to post-mortem.
• Experience partnering with Pricing, Commercial Policy/Legal and Data Science to translate guardrails into a calendar and insights.

Responsibilities

• Build campaign specs and go-to-market briefs for Udemy promotions, aligning teams around a single execution plan.
• Partner with Pricing and Policy on discount guardrails and cadence caps.
• Lead monitoring of live promotions and pivot when needed.
• Forecast campaigns, plan experiments, and analyze results with Data Science.
• Ensure overall campaign performance and a consistent user experience.
• Own campaign project management from concept to completion.

Skills

Campaign planning

Cross-channel marketing

Campaign management

Job description

About Coursera + Udemy

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog.

Why join us now?

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career.

About this role:

Within Consumer Marketing's Lifecycle team, you'll lead promotional strategy and execution as Udemy's two brands converge onto a single skills platform. You'll own the promotional calendar end-to-end, building campaign specs and go-to-market briefs that align creative, channel, and lifecycle teams around a single execution plan. This is a hands‑on role where you'll define and build each campaign, monitor live performance, drive mid-course adjustments, and partner closely with Pricing, Commercial Policy, and Data Science teams to ensure promotions adhere to policy while meeting revenue and user experience targets. You'll report directly to the Senior Director of Lifecycle Marketing.

About your skills:

Campaign Planning

Core skill: develop comprehensive strategy for promotional calendar from conception through completion with cross-functional alignment.

Cross-Channel Marketing

Essential for coordinating creative, channel, and regional stakeholders to deliver cohesive promotional message and experience.

Campaign Management

Core responsibility: plan and execute promotional campaigns aligned with commercial policy and performance targets.

What you'll be doing:

• Build campaign specs and go-to-market briefs for each Udemy promotion, aligning creative, channel, and lifecycle teams around a single execution plan.
• Partner with Pricing and Commercial Policy teams on discount guardrails, eligibility rules, and cadence caps, translating policy into a calendar Marketing can run confidently.
• Lead monitoring and daily tracking of live promotions, and drive mid-course pivots when performance calls for it.
• Lead campaign forecasting, experimentation plans, post-campaign reporting and analysis with Data Science, sizing incrementality and using it to inform the next cycle's targeting and offer mix.
• Be accountable for overall campaign performance and ensure that overall user experience is consistent and in adherence with the campaign brief.
• Own the project management of the campaign from conception through completion, ensuring that creative, channel activation, user experience, and performance are aligned with the promotional campaign strategy.

Qualifications:

• 8+ years of experience in promotions marketing, ideally at a subscription or marketplace consumer business.
• Demonstrated history of owning a promotional or campaign calendar end-to-end, from planning through execution to post-mortem.
• Experience partnering with Pricing, Commercial Policy/Legal, and Data Science teams to translate financial guardrails into a runnable marketing calendar and data into actionable insights.
• Experience with project management, including the ability to coordinate creative, channel, and regional stakeholders against firm dates.
• Background in reading and analyzing promotional performance data, with the ability to translate findings into changes for the next cycle.
• Experience running promotions across more than one brand or platform simultaneously.

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, and experience. In addition to a base salary, this role is also eligible for equity.

Hiring Compensation Range: $129,000 - 173,500

Colorado Hiring Compensation Range: $139,000 - 173,500

#LI-KM3

Posting Date: September 24, 2026
Application Window:
We anticipate the application window will be open until October 8th, 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.

For more information about how Coursera collects and uses your personal information, please see our Coursera + Udemy Global Applicant Privacy Notice.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [e-mail].