Manager, Programmatic Strategy

NBCUniversal; New York (NY); Hybrid; USD 95,000 - 120,000; Full time

Job summary

NBCUniversal is seeking a Manager, Programmatic Strategy to help future-proof its programmatic advertising business. You will own strategy for supply enablement and emerging products, collaborating with Sales, Ad Operations, Product, Planning, and Marketing to drive launches, adoption, and revenue growth.

You’ll work with live events, OEM supply, and performance partners, connecting with internal teams to bring new inventory to market and measure post-launch impact.

Qualifications

• 5+ years’ experience directly working in programmatic at a leading corporation, agency, technology platform, and/or management consulting firm.
• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.
• Strong PowerPoint skills and demonstrated proficiency summarizing information into concise slides.
• Advanced Excel skills, handling large datasets, consolidating data from multiple sources, including pivot tables and SUMIF formulas.

Responsibilities

• Own strategy and business plan for programmatic supply enablement and emerging products, including live events, OEM supply, ad innovation solutions, and performance partners.
• Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market, support integrations and activation readiness, and expand programmatic demand access.
• Lead end-to-end product commercialization and programmatic supply enablement—from testing and pilots to go-to-market strategy and launch.

Skills

Programmatic strategy

Communication

PowerPoint

Excel

Education

Bachelor’s degree or equivalent experience

Job description

• Compensation: USD 95000 - USD 120000 - yearly

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Manager, Programmatic Strategy will help future-proofNBCU’sprogrammatic advertisingbusiness in this highly collaborative role. Workingregularly withsales, ad operations, product, and planning teams, the Manager willbe focused onprogrammaticsupply enablement and emerging products, includinglive events,OEMsupply, ad innovation, performance partners,andbusiness analysis.

This position reports to theSeniorDirector, Programmatic Strategy.

Responsibilities:

• Ownstrategy and business plan for programmaticsupply enablement and emerging products, includinglive events (World Cup, Olympics, NFL), OEMsupply,ad innovation solutions,andperformancepartners(LinkedIn, Walmart).Leverage business and performance insights to evaluate new initiatives,optimizepartner performance, and drive revenue growth, adoption, and operational efficiencies.
• Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market, supportintegrationsand activation readiness, and expand programmatic demand access.
• Lead end-to-end product commercializationand programmatic supply enablement efforts, from testing and pilot execution throughbeta testing,go-to-market strategy, stakeholder enablement, launch, and post-launch performance measurement.
• Partner cross-functionally with Product, Sales, Planning, Ad Operations, and Marketing teams to bring new programmatic products and capabilities to market, developing go-to-market strategies, positioning, sales enablement materials, training, and commercialization plans to drive successful launches and adoption.
• Gather partner and stakeholder feedback to help inform product enhancements and roadmap priorities related to live event monetization, supply enablement, and emerging products.
• Serve as the primary day-to-day contact for platform partners and key stakeholders, communicating partnership performance, initiative progress, opportunities, and risks.
• Track and evaluate KPIs for new product launches, strategic initiatives, and partner expansions to measure adoption, scalability, and business impact.
• Support project management efforts for strategic partnership initiatives, ensuring deliverables, timelines, and stakeholder communicationsremainon track.
• Manage OEMsupply,including inventory deal pacing, troubleshooting delivery and performance issues, onboarding new opportunities, and ensuring compliance with contractual and operational requirements.
• Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem.

Qualifications

• Bachelor’s degree or equivalent experience
• 5+ years’ experience directly working in programmatic at a leading corporation, agency, technology platform,and/or management consulting firm
• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly
• Strong PowerPoint skills and provenproficiencysummarizing information/analyses into coherent and concise slides
• ExpertExcel user,working with large datasets,consolidatingdata from multiple sources,like pivot tables andsumifformulas
• Mustpossessa passion for media and strong intellectual curiosity

Desired Characteristics:

• Strong foundational understanding of advertising sales, advancedadvertisingand the programmatic marketplace.
• Superior attention to detail in written reports, emails, and PowerPoint presentations
• Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines
• Previousprogrammatic publisher experience preferred
• Highly adaptive to changein fast-paced environment
• Passionate about the television, ad tech, and digital media space

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $95,000 - $120,000 + bonus eligible

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected] .