Programmatic Planning Lead

Nbcuniversal; New York; Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Paid leave

Tuition reimbursement

Discounts and perks

Job summary

NBCUniversal in the United States is seeking a Manager of Programmatic Planning to lead a team of digital sales planners and drive programmatic revenue across NBCU’s streaming portfolio. You will partner with Sales, Planning, Ad Operations, and Account Management to align programmatic and direct sales, while overseeing proposal development and pricing.

The role demands 5+ years in digital advertising, including 2+ in programmatic or streaming video, and prior people leadership.

Qualifications

• 5+ years of digital advertising experience, including 2+ years in programmatic advertising and/or streaming video.
• Experience leading, mentoring, or managing others.
• Strong knowledge of the digital ad sales cycle and media math, including PG/PMP deals, DSP/SSP workflows, and the CTV/streaming marketplace.

Responsibilities

• Manage and develop a team of Digital Sales Planners, providing guidance on plan building, rate approvals, campaign setup and execution, workload, and professional development.
• Manage account assignments and balance workload across the team based on priority and volume.
• Set clear planning and execution standards and keep the team informed on new products, workflows, and marketplace changes.
• Work closely with Sales, Planning, Ad Operations, Account Management, Inventory, Product, and other teams to keep Programmatic and Direct teams aligned.
• Serve as the programmatic subject matter expert for PG and PMP pricing and packaging, including inventory, targeting, and delivery.
• Oversee PG campaign stewardship in partnership with Sales, Ad Operations, Account Management, and Inventory.
• Monitor programmatic revenue and campaign delivery, flag risks early, and recommend ways to improve delivery and protect revenue.
• Ensure PG/PMP deals are priced appropriately based on agency/advertiser agreements, inventory availability, and market conditions.
• Review pre-sale and post-sale workflows and improve processes to make execution more accurate and efficient.
• Manage escalations and work with Sales/Planning leadership and cross-functional teams to resolve client issues quickly.
• Work closely with Account Managers and Digital Sales Planners to keep the revenue pipeline accurate and identify recurring execution issues.
• Support agency and client conversations when programmatic expertise is needed and help identify new revenue opportunities.
• Partner with Planning leadership on broader programmatic priorities and the rollout of new products and workflows.

Skills

Digital advertising

Programmatic

Streaming video

Media planning

Client services

Campaign management

Ad operations

Leadership

Tools

FreeWheel

Job description

NBCUniversal in the United States is seeking a Manager of Programmatic Planning to lead a team of digital sales planners and drive programmatic revenue across NBCU’s streaming portfolio. You will partner with Sales, Planning, Ad Operations, and Account Management to align programmatic and direct sales, while overseeing proposal development and pricing.

The role demands 5+ years in digital advertising, including 2+ in programmatic or streaming video, and prior people leadership.