Senior Associate, Programmatic

Mindshare; New York (NY); On-site; USD 45,000 - 90,000; Full time

Job summary

WPP Media in New York seeks a Senior Associate to support teams delivering programmatic media plans using leading platforms. You will work with DV360, The Trade Desk, and other DSPs, and supervise entry‑level team members.

The role emphasizes budget management, reporting, and optimization, with opportunities to develop skills in ad servers, DMPs, and verification tools while collaborating with planning, investment, operations, and analytics teams.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 1+ years of experience within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail‑oriented mindset.
• Strong analytical abilities and quantitative skills.

Responsibilities

• Translate client objectives into programmatic activation strategies.
• Manage campaigns in DV360, The Trade Desk, and other DSPs.
• Oversee budget management, billing, and trafficking.
• Maintain reports and conduct ad‑hoc analyses.
• Build relationships with planning, investment, operations, and analytics teams.
• Work with publishers to implement and optimize programmatic deals.
• Develop technical skillsets in Ad Servers, DMPs, and third‑party tools.
• Train and onboard day‑to‑day responsibilities, and review the work of entry‑level direct reports.

Skills

Programmatic & digital media

Excel proficiency

Verbal & written communication

Analytical thinking

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience

Tools

Microsoft Excel

Job description

About WPP Media

WPP Media is WPP's AI‑driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact

As a Senior Associate you will support teams responsible for creating and executing programmatic media plans using industry‑leading media technology platforms. The role offers exposure to emerging digital media technologies, publishers, and programmatic strategies, and typically includes managing entry‑level team members.

Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets pace effectively and tactics are optimized towards relevant objectives and KPIs.
• Own operational tasks including budget management, billing, and campaign creative trafficking.
• Maintain reports and conduct ad‑hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance.
• Build relationships and communicate with broader digital account teams including planning, investment, operations, and analytics.
• Work with publishers to implement, troubleshoot, and optimize programmatic deals to secure high‑quality media inventory.
• Develop technical skillsets in digital ad technology platforms, including Ad Servers, DMPs, and third‑party verification tools.
• Train, onboard, manage day‑to‑day responsibilities, and review the work of entry‑level direct reports.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 1+ years of experience within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail‑oriented mindset.
• Strong analytical abilities and quantitative skills.

Benefits

Benefits include competitive medical, group retirement plans, vision, dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Salary range for this position: $45,000 – $90,000 USD