Director, Programmatic Strategy & Operations

wppmedia; Los Angeles (CA); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical benefits

Paid time off

Job summary

WPP Media seeks a Director of Programmatic to lead day-to-day programmatic operations and provide strategic direction for digital campaigns. You will guide the team, manage client relationships, and drive innovative media plans across the DSP landscape.

You will oversee associates and managers, ensure consistency with client objectives, and coordinate with in-house and partner teams to deliver measurable growth and performance.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 6+ Years experience planning/buying across major Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
• Experience with Ad Servers (Campaign Manager 360), Brand Safety/Verification technology (IAS, DoubleVerify, MOAT), SSPs, and Identity/Data solutions.
• Significant client-facing and relationship management experience is required.
• Prior experience managing a team; coach and mentor.

Responsibilities

• Formulate Programmatic strategy for client businesses and ensure recommendations align with objectives.
• Lead integration of programmatic efforts and present data-driven recommendations.
• Guide Associates/Managers in strategic thinking about programmatic's role in media mix.
• Evaluate performance of team members and document methodologies for efficiency.
• Coordinate work across disciplines and partners; support regional offices.

Skills

Programmatic strategy

Leadership

Data-driven recommendations

Client-facing

Team management

Agency experience

DSPs knowledge

Ad tech integration

Education

Bachelor's degree in Business/Analytics/Marketing/Communications/Advertising

Equivalent work experience

Tools

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

Campaign Manager 360

IAS/DoubleVerify/MOAT

Job description

WPP Media seeks a Director of Programmatic to lead day-to-day programmatic operations and provide strategic direction for digital campaigns. You will guide the team, manage client relationships, and drive innovative media plans across the DSP landscape.

You will oversee associates and managers, ensure consistency with client objectives, and coordinate with in-house and partner teams to deliver measurable growth and performance.