Programmatic Strategy Director

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe seeks an Associate Director to oversee strategic development and execution of multi-channel programmatic campaigns for major clients. You’ll lead planning for large spend campaigns, build client decks, and drive insights across Display, Social, Mobile, Search, and Video.

You will manage a team of Analysts and Managers, mentor talent, and ensure alignment with best practices while expanding client relationships and delivering value-driven campaigns.

Qualifications

• Understanding of interactive media planning and buying elements.
• Proficiency in Microsoft Office solutions.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks.
• 5+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying.
• 2+ years of increasing levels of responsibility within an agency or media company.
• 2+ years of people management experience, managing 3+ reports.

Responsibilities

• Direct and manage the daily workflow of all programmatic campaigns, including proposals, activation, maintenance, and post-buy recaps.
• Interface with agency media teams to respond to RFPs and build strategic campaign plans.
• Review client deliverables for quality and viability of recommendations.
• Own the development of strategic proposals, coordinating across programmatic teams.
• Assume accountability and ownership of campaign execution for assigned accounts.
• Communicate programmatic value proposition, technology, and processes for agency growth.
• Monitor and report on campaign performance.
• Participate in forecasting exercises for senior management.
• Foster teamwork and intellectual curiosity; encourage collaboration.
• Adopt account management standards and program management best practices.
• Assist in training, mentoring, and developing team members.
• Assist in documenting best practices for communication within the group.
• Develop and maintain quality control procedures for programmatic campaigns.
• Share knowledge on new strategies to optimize performance.

Skills

Programmatic media buying

Analytical thinking

Excellent communication

Time management

Independent worker

Tools

Microsoft Office

Job description

Publicis Groupe seeks an Associate Director to oversee strategic development and execution of multi-channel programmatic campaigns for major clients. You’ll lead planning for large spend campaigns, build client decks, and drive insights across Display, Social, Mobile, Search, and Video.

You will manage a team of Analysts and Managers, mentor talent, and ensure alignment with best practices while expanding client relationships and delivering value-driven campaigns.