Senior Programmatic Strategy Director

Socket.dev; Los Angeles, New York (CA, NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Generous PTO & discounts

Job summary

WPP Media seeks an Associate Director, Programmatic to lead day-to-day programmatic operations and serve as the main contact for the account. You will shape strategic direction for digital campaigns and mentor staff within the programmatic team.

You will manage client relationships, drive data-driven recommendations, and coordinate across disciplines and partners to deliver innovative media plans. This role supports growth and open collaboration across regions.

Qualifications

• Formulate Programmatic strategy aligned with client objectives.
• Lead integration of programmatic efforts and present data-driven recommendations.
• Guide associates/managers on strategic thinking within media mix.
• Evaluate performance of Associates/Managers objectively.
• Develop standard methodologies to improve operational efficiencies.
• Coordinate work across disciplines and media partners; assist with agency integration.
• Provide support to regional offices/partners; keep senior management informed.

Responsibilities

• Formulate programmatic strategy for client businesses and ensure recommendations align with objectives.
• Lead integration of programmatic efforts and present data-driven recommendations.
• Lead team in thinking strategically about programmatic's role within the media mix.
• Evaluate performance of team members.
• Document and implement standard methodologies for efficiency.
• Coordinate with partners and other agencies to ensure cohesive campaigns.
• Support regional offices and partners where applicable.

Skills

Programmatic strategy

Team leadership

Client relationship mgmt

DSP platform experience

Media mix strategy

Operational efficiency

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

Campaign Manager 360

IAS/DoubleVerify/MOAT

Job description

WPP Media seeks an Associate Director, Programmatic to lead day-to-day programmatic operations and serve as the main contact for the account. You will shape strategic direction for digital campaigns and mentor staff within the programmatic team.

You will manage client relationships, drive data-driven recommendations, and coordinate across disciplines and partners to deliver innovative media plans. This role supports growth and open collaboration across regions.