Programmatic Revenue Lead - Data-Driven Growth

The New York Times; New York (NY); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Flexible Spending Accounts (F.S.A.)

401(k) with company match

Paid vacation

Job summary

The New York Times Advertising is seeking a Programmatic Manager to drive NYT programmatic revenue and partner with internal teams to grow revenue.

You will build programmatic data sources, work with SSPs and reporting platforms, and guide the team on yield management and ad tech trends. This hybrid role reports to the VP Revenue Operations and typically requires three in-office days weekly.

Qualifications

• Bachelor's degree in a quantitative or technical field (e.g., math, engineering, statistics, finance).
• 3+ years with ad tech programmatic platforms or publisher side.
• 3+ years in programmatic yield management.
• Experience reporting on programmatic activities with SSPs such as Magnite, Index Exchange, Google ADX, Triplelift.
• Advanced Excel (macros) and ability to summarize large data volumes.
• Experience with reporting/visualization tools: Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify, Google Data Studio.

Responsibilities

• Provide weekly reporting to leadership detailing programmatic revenue and insights.
• Deploy and maintain programmatic tech solutions; test header bidding and price rules.
• Produce ongoing revenue reports and support end-of-month reconciliation with Finance.
• Navigate matrixed operations, combining data across time zones, devices, geos, and inventory.
• Build internal partnerships across Finance, Billing, Revenue Operations, and Sales.
• Grow revenue by identifying opportunities using performance data for the programmatic line.
• Collaborate with Business Analytics on programmatic optimizations and opportunities.
• Manage daily programmatic platform operations including rule/deal optimizations and ad quality.
• Manage relationships with ad exchanges and SSPs.

Skills

Programmatic advertising

Data analysis

Excel macros

Reporting

Education

B.A. or B.S. in a quantitative or technical field

Tools

Google Ad Manager

Adswizz

Salesforce

Tableau

DoubleVerify

Google Data Studio

Domo

Adomik

BigQuery

SQL

Job description

The New York Times Advertising is seeking a Programmatic Manager to drive NYT programmatic revenue and partner with internal teams to grow revenue.

You will build programmatic data sources, work with SSPs and reporting platforms, and guide the team on yield management and ad tech trends. This hybrid role reports to the VP Revenue Operations and typically requires three in-office days weekly.