Manager, Programmatic

The New York Times; New York (NY); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Flexible Spending Accounts (F.S.A.)

401(k) with company match

Paid vacation

Job summary

The New York Times Advertising is seeking a Programmatic Manager to drive NYT programmatic revenue and partner with internal teams to grow revenue.

You will build programmatic data sources, work with SSPs and reporting platforms, and guide the team on yield management and ad tech trends. This hybrid role reports to the VP Revenue Operations and typically requires three in-office days weekly.

Qualifications

• Bachelor's degree in a quantitative or technical field (e.g., math, engineering, statistics, finance).
• 3+ years with ad tech programmatic platforms or publisher side.
• 3+ years in programmatic yield management.
• Experience reporting on programmatic activities with SSPs such as Magnite, Index Exchange, Google ADX, Triplelift.
• Advanced Excel (macros) and ability to summarize large data volumes.
• Experience with reporting/visualization tools: Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify, Google Data Studio.

Responsibilities

• Provide weekly reporting to leadership detailing programmatic revenue and insights.
• Deploy and maintain programmatic tech solutions; test header bidding and price rules.
• Produce ongoing revenue reports and support end-of-month reconciliation with Finance.
• Navigate matrixed operations, combining data across time zones, devices, geos, and inventory.
• Build internal partnerships across Finance, Billing, Revenue Operations, and Sales.
• Grow revenue by identifying opportunities using performance data for the programmatic line.
• Collaborate with Business Analytics on programmatic optimizations and opportunities.
• Manage daily programmatic platform operations including rule/deal optimizations and ad quality.
• Manage relationships with ad exchanges and SSPs.

Skills

Programmatic advertising

Data analysis

Excel macros

Reporting

Education

B.A. or B.S. in a quantitative or technical field

Tools

Google Ad Manager

Adswizz

Salesforce

Tableau

DoubleVerify

Google Data Studio

Domo

Adomik

BigQuery

SQL

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

The New York Times Advertising is hiring for a Programmatic Manager who will drive growth of NYT programmatic revenue. You will partner with our internal advertising teams and work with company leadership to support the ultimate goal of revenue growth.

About the Role

You will build programmatic data sources that increase revenue across the global NYT portfolio. Work with SSP partners and reporting platform vendors to ensure data is accurate and complete. You will be an internal expert on programmatic business trends, new technologies and best practices, and communicate them with sales and operations teams. Be a subject matter expert where you will manage projects and keep our team informed about how the industry is moving with regard to yield management and programmatic ad technology. This is a hybrid role, reporting to the VP Revenue Operations. You can typically expect to be in the office 3 days per week.

Responsibilities:

• Provide weekly reporting to Advertising and Product leadership detailing Programmatic revenue tracking and insights.
• Special focus on deploying and maintaining the best programmatic technology solutions by testing partner's header bidding, price rules, and deal capabilities.
• Produce ongoing reporting to highlight revenue performance and areas of opportunity. Oversee end of month reporting for the global magazines programmatic operation, supporting end-of-month revenue reconciliation processes with our partners in Finance.
• Be comfortable navigating matrixed business operations and combining data sets across time zones, devices, geos and inventory types.
• Build internal partnerships as they relate to reporting on the programmatic line of business. Partner may include Finance, Billing, Revenue Operations, Programmatic Direct Support, and Sales.
• Grow revenue by identifying opportunities, identifying issues using performance reporting data, and supporting the programmatic direct support team.
• Partner with Business Analytics to provide accurate and frequent analysis of programmatic optimizations and opportunities.
• Manage the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.
• Manage our relationships with ad exchanges and supply side platforms (SSPs).

Qualifications:

• B.A. or B.S. in a quantitative or technical field (e.g., math's, engineering, statistics, finance, and economics)
• 3+ years experience with ad tech based programmatic advertising platforms or publisher side
• 3+ years of experience in programmatic yield management
• Knowledge of reporting on programmatic advertising business activities including running reporting in SSP platforms such as Magnite, Index Exchange, Google ADX, Triplelift and others.
• High proficiency in excel (can write advanced macros) and can summarize and manipulate large volumes of data.
• Experience with reporting and data visualization tools such as Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify or Google Data Studio

Preferred Qualifications:

• Experience using Domo, Adomik, BigQuery, and SQL

The annual base pay range for this role is between $110,000 - $125,000 USD. For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.