Programmatic Media Senior Associate (Hybrid)

WPP; Chicago (IL); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Paid time off

Vision & dental insurance

Retirement plans

Job summary

Mindshare in Chicago seeks a Senior Associate to support programmatic media planning and execution. You will translate client objectives into activation strategies, manage campaigns across DV360, The Trade Desk, and other DSPs, and collaborate with planning, investment, operations and analytics teams.

You will also handle budgeting, reporting, and optimization, build strong publisher relationships, and mentor entry-level team members as needed.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail-oriented mindset.
• Strong analytical abilities and quantitative skills.

Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets pace effectively and tactics meet objectives.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement.
• Build relationships and communicate with broader digital account teams across planning, investment, operations and analytics.
• Collaborate with publishers to implement and optimize programmatic deals for high-quality inventory.
• Develop technical skills with Ad Servers, DMPs and Third-Party Verification tools.
• Train and onboard day-to-day responsibilities of entry-level direct reports.

Job description

Mindshare in Chicago seeks a Senior Associate to support programmatic media planning and execution. You will translate client objectives into activation strategies, manage campaigns across DV360, The Trade Desk, and other DSPs, and collaborate with planning, investment, operations and analytics teams.

You will also handle budgeting, reporting, and optimization, build strong publisher relationships, and mentor entry-level team members as needed.