Programmatic Media Senior Associate

Wpp Group; Chicago (IL, CA); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

Mindshare in the United States is seeking a Senior Associate to support teams delivering programmatic media plans using leading platforms. You will gain exposure to DV360, The Trade Desk, and other DSPs while guiding entry-level teammates.

You will own tasks from audience building to optimization, budgeting, reporting, and cross-team collaboration with planning, investment, operations, and analytics. This role combines analytical rigor with hands-on execution in a hybrid work setup.

Qualifications

• Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ Year in Programmatic, Paid Search, Paid Social, Ad Ops, Digital Analytics or Digital Planning.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, detail-oriented.
• Strong analytical and quantitative abilities.

Responsibilities

• Implement client campaign objectives into programmatic activation strategies.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets pace and KPI alignment.
• Own budget management, billing and campaign trafficking.
• Maintain reports and conduct ad-hoc performance analysis for optimization.
• Collaborate with digital account teams across planning, investment, operations and analytics.
• Work with publishers to implement and optimize programmatic deals.
• Develop skills in Ad Servers, DMPs and verification tools.
• Train and supervise day-to-day work of junior staff.

Skills

Programmatic activation

DV360

The Trade Desk

Budget management

Campaign trafficking

Analytics

Stakeholder communication

Publisher relations

Ad tech platforms

Mentoring

Education

Bachelor's degree or equivalent experience

Equivalient professional work experience

Tools

Excel

Ad Servers

DMPs

Third-Party Verification

Job description

Mindshare in the United States is seeking a Senior Associate to support teams delivering programmatic media plans using leading platforms. You will gain exposure to DV360, The Trade Desk, and other DSPs while guiding entry-level teammates.

You will own tasks from audience building to optimization, budgeting, reporting, and cross-team collaboration with planning, investment, operations, and analytics. This role combines analytical rigor with hands-on execution in a hybrid work setup.