Programmatic Strategy Manager

Mindshare; Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

Mindshare in Detroit is seeking a Manager, Programmatic to lead programmatic media planning and execution using DV360, The Trade Desk, and other DSPs. You will translate client objectives into activation strategies and oversee day-to-day campaigns with a growing team.

You will build strong cross-functional relationships, present performance insights to senior stakeholders, and thrive in our hybrid office setup with four days on-site.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel User.
• Experience with other databases, visualization tools or coding languages is a plus.
• Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies and build target audiences.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets pace and KPIs.
• Develop strong working relationships with planning, investment, operations and analytics teams.
• Collaborate with agency teams and publishers to source high-quality inventory opportunities.
• Create and enforce workflow processes to ensure on-time deliverables.
• Train and support junior team members and oversee day-to-day work quality.
• Conduct regular analyses to identify opportunities to improve performance across campaigns.
• Provide status updates to clients and account teams through reports and meetings.

Skills

Programmatic

DV360

The Trade Desk

Stakeholder Management

Process Management

Mentoring

Analytics

Reporting

Presentation

Education

Bachelor's Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Excel

Databases

Visualization Tools

Programming Languages

Job description

Mindshare in Detroit is seeking a Manager, Programmatic to lead programmatic media planning and execution using DV360, The Trade Desk, and other DSPs. You will translate client objectives into activation strategies and oversee day-to-day campaigns with a growing team.

You will build strong cross-functional relationships, present performance insights to senior stakeholders, and thrive in our hybrid office setup with four days on-site.