Programmatic Advertising Manager & Mentor

WPP; Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical & Vision benefits

Dental insurance

Paid time off

Job summary

Mindshare, a leading WPP Media brand, seeks a Manager, Programmatic to lead and optimize client programmatic media plans. You will own the strategy, oversee day-to-day execution, and mentor junior teammates while collaborating with planning, investment, operations and analytics teams.

You will manage campaigns across DV360, The Trade Desk, and other DSPs, ensuring pacing, performance, and KPI delivery, with strong client communication and reporting responsibilities.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising or equivalent.
• 3+ years in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel user.
• Experience with databases, visualization tools or coding languages is a plus.
• Strong presentation skills and ability to work with senior stakeholders.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets pace and KPIs.
• Collaborate with planning, investment, operations and analytics teams.
• Source and evaluate deals with publishers for high-quality inventory.
• Train and mentor junior team members.
• Conduct analyses to identify performance opportunities across campaigns.
• Provide regular status updates to clients and account teams.

Skills

Programmatic media

DV360

The Trade Desk

Budget pacing

Cross-functional teamwork

Education

Bachelor’s Degree

Tools

DV360

The Trade Desk

Excel

Job description

Mindshare, a leading WPP Media brand, seeks a Manager, Programmatic to lead and optimize client programmatic media plans. You will own the strategy, oversee day-to-day execution, and mentor junior teammates while collaborating with planning, investment, operations and analytics teams.

You will manage campaigns across DV360, The Trade Desk, and other DSPs, ensuring pacing, performance, and KPI delivery, with strong client communication and reporting responsibilities.