Programmatic Media Manager — Lead Campaigns & Mentorship

Mindshare; Los Angeles (CA); Hybrid; USD 60,000 - 140,000; Full time

Job summary

Mindshare in Los Angeles is seeking a Manager, Programmatic to lead the development and execution of programmatic media plans for multiple clients. You will own client strategy and oversee day-to-day implementation while mentoring junior team members.

You will manage campaigns in DV360 and The Trade Desk, optimize budgets, report performance, and collaborate with planning, investment, operations, and analytics teams to drive growth.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel User.
• Experience with other databases, visualization tools or coding languages is a plus.
• Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
• Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time,
• Train, support, and manage the day-to-day responsibilities andwork quality of more junior team members.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Skills

Programmatic campaign management

Audience targeting

Stakeholder communication

Mentoring / people leadership

Analytical thinking

Education

Bachelor’s degree in Business/Analytics/Marketing/Communications/Advertising

Tools

DV360

The Trade Desk

Excel

SQL

Job description

Mindshare in Los Angeles is seeking a Manager, Programmatic to lead the development and execution of programmatic media plans for multiple clients. You will own client strategy and oversee day-to-day implementation while mentoring junior team members.

You will manage campaigns in DV360 and The Trade Desk, optimize budgets, report performance, and collaborate with planning, investment, operations, and analytics teams to drive growth.